Expanding the Aerosol Marketplace 14 Spray December 2013 through Innovation he aerosol marketplace is always looking for innovation. Consumers demand it, and competition is always a friend to innovation where it allows a gain in market share. Although the plastic container has been elusive as an aerosol container, it is now expected in the marketplace. While our customers and consumers will invariably adopt new innovative products and accept the advantages that aerosols have delivered for decades, plastic is an opportunity to bring a new look with new advantages to the marketplace. As an industry, and within the global marketplace, aerosol products need to evolve to meet the needs of our consumers in order to remain at the forefront of innovation. The aerosol industry is growing and expanding into new nations and markets every year. At about 13 billion units annually, diversifying our container portfolio will continue this growth trend. This is critical to stay the tide of market pressure from less regulated products. Plastic aerosol containers represent a Left, Oral B Minute-Foam Topical Fluoride Foaming Solution from P&G comes in a bottle supplied by Drug Plastic & Glass Co., Inc. The valve, spout and cover cap are supplied by Aptar.
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