DuPont, then Chairman of the CSMA Aerosol Division, recognized the misperception that aerosols contained CFCs and destroyed the ozone layer, even though they had been banned on March 17, 1978 by the EPA. This perception had to be reckoned with and Daly stated that the industry must come up with a plan to correct this consumer misperception. Daly asked Dan Minogue of Precision Valve to survey the industry and draft up a plan, hence the Consumer Aerosol Products Council (CAPCO) was born. Sam Garretson, Piedmont; Mike Cowhig, Gillette; and Ed Furey, SC Johnson came up with a financial contribution plan. The key to CAPCO’s success was to have marketer support and involvement. When surveyed, the marketers said they would support a program that was led by a professional PR firm that conducted consumer research and provided an action plan based on that research. They did not want an industry-personnel-only program. A CAPCO Board was formed. It was a mix of marketers (Gillette, Lehn & Fink, SC Johnson) and suppliers (Aeropres Corp., Crown Cork & Seal, Diversified CPC, Precision Valve, U.S. Can). The Board then selected Dan Minogue as Chairman. Ralph Engel, then Chairman of CSMA, agreed to financially contribute to the effort and was given a seat on the Board. Over the first five years, industry contributed over $2 million to the effort and the industry pursued a plan developed by PR firm Ketchum and the CAPCO Board. The industry rallied its support and slowly grew its volume, which was the true measure of success. In the late 1990s, CAPCO, a 501(c)(3), became an active committee within CSMA/CSPA and continues to this day under a considerably smaller budget. The CAPCO effort acts as the PR arm of the industry, concentrating heavily on education using all the modern social mediums of today. Joe Bowen, VP of Aeropres Corp., is doing a terrific job currently chairing this effort. The Aerosol Group is Born This effort was followed by The Aerosol Group (TAG). TAG was formed by Aeropres, Chase Products, Diversified CPC, Phillips Petroleum and Precision Valve Corp., just to name a few. These businesses were committed to the aerosol packaging form and were concerned about the California Air Resources Board’s (CARB) clean air efforts, which intended to reduce or eliminate hydrocarbon propellants from aerosol products. TAG hired a well known Washington DC legal firm to evaluate the legality of such a law. Ultimately, TAG hired a California lawyer, Bruce Howard, to represent its efforts. Down the road, this group merged their efforts into the National Aerosol Association (NAA), which carried the legal challenge and funded the effort. The support provided by the strong leadership of NAA and CSMA (CSPA) presented a cornerstone for the future of California Air Quality issues into the 21st century. CSMA/CSPA Aerosol Propellant Manual With the fast moving conversion from CFC aerosol propellants to hydrocarbons, we had seen a lack of industry guidance for the proper safety systems required for protecting our contract fillers and marketers throughout the industry. In the late 1970s, because of the conversion of aerosol manufacturing plants from CFCs to hydrocarbon propellants, and the concern for flammability following the CFC ban in 1978, safety was a real challenge. In 1978, the CSMA Aerosol Executive Board, as a follow-up to its Goals & Objectives meeting in California, conducted a tour of major aerosol plants throughout the U.S. and Canada to review what was being done for aerosol safety. The very first major marketer to open their 32 Spray December 2013
SprayDec13
To see the actual publication please follow the link above