December 2013 Spray 25 reveals the legacy of the economic downturn. When asked about how their spending habits have changed over the past five years, 56% of all Brits (amounting to 23 million adults) claim to now only buy items when absolutely needed and almost four in ten (37%) say they are buying fewer treats for themselves and their families. While just over a fifth (22%) of consumers agree they have been better off over the past year, more than a third (36%) say things have become more difficult. A further third (36%) of Brits claim to go on fewer holidays and almost a fifth (17%) are working longer hours as a consequence of the downturn. In addition, while in 2008 six in ten Brits (60%) were perfectly happy with their standard of living, this fell to 50% in 2012. Today, the top three financial priorities for British consumers are keeping up with bills (82%), adding to rainy day savings (67%) and saving for big ticket purchases (58%). Just 6% of adults admit they haven’t changed their spending habits in response to the economic downturn. Virile Numbers for Global Male Grooming Products Market The global male grooming products market has rebounded back to its growth path with most significant growth occurring in Asian regions, with India in particular posting a 32% increase in 2012, according to the recently published Male Grooming Products: Global Market Brief by global consulting and research firm Kline & Co. A growing consciousness among men concerning their appearance combined with an increasing awareness regarding the benefits of products specific to men are a driving force behind the market’s triumph. Old habits of little beyond a cursory cleaning and shaving regime, or of using wives’ products, are finally giving way, consequently strengthening the growth of men’s skin care products. While Europe is the largest market for male grooming products, Asia is posting the highest growth. The advanced markets of Japan and South Korea are benefiting from male grooming, including the use of cosmetics, as an entrenched socially encouraged practice wherein men are seeking to retain a youthful and appealing look. By contrast, within China and India, male grooming as a trend has only recently been developing its significant potential and is being assisted by greater disposable income among consumers. Although the European male grooming market is growing at a comparatively slower pace, products are generally more sophisticated. Category strength continues to vary between regions. Deodorants and antiperspirants is the largest and most fragmented category across the globe. Partly due to a tendency to utilize deodorant sheets instead of a Western style spray/solid/ gel/roll-on formats, the category is weakest in some Asian countries. However, the category’s growth numbers in these countries also reveals a move towards Western-preferred formats. Regarding male grooming products distribution channels, the dominating popularity of mass merchandisers can be seen across all categories and countries. Alternate channels are also changing the male grooming products retail landscape, with Internet shopping making great gains. In China, men are also the highest frequenters of upscale department stores, with 29% of Chinese respondents saying that’s where they shop for skin care products. Prestige beauty up 12% Sales of prestige beauty products in U.S. department stores surged 12% to $2.6 billion in the first quarter of 2013, according to research firm The NPD Group, Inc. “Gains in both skin care and makeup are happening in many areas, but smaller segments and sub-segments, as well as sets and kits, are making a large impact within both categories. Fragrance continues to be driven by premium offerings, including juices over $100,” said Karen Grant, VP & Global Industry Analyst, The NPD Group. More specifically, fragrance sales (representing 21% of prestige beauty dollars) rose 9%; skin care sales (38%) grew 14% and makeup sales (41%) grew 13%. Spray
SprayDec13
To see the actual publication please follow the link above