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December 2013 Spray 31 Club In January of 1978. The purpose of this meeting was to lay the foundation of “Goals & Objectives” for mounting an effort to secure the aerosol industry’s future. Key to this meeting was the desire to provide a road map to secure key areas in both public relations and industry safety going forward. Industry Growth & Decline Although there had been underway a fairly significant move to other propellant systems, this imminent ban of CFCs pushed the U.S. aerosol industry to the very limits of its ingenuity. In some of the larger segments of our industry, namely personal products, this posed serious threats to the continued efficacy of our products. First Recovery: Aerosol Packaging Council The problem then became one of how do we convince U.S. consumers that our products were okay to use? The consumer, once convinced through massive media support that aerosols were destroying the ozone layer, was not easy to re-sell. Although the U.S. aerosol industry was strong and viable, we were in no position to combat the national media program that was used against us. The attack was free because it was news, but the counterattack would not share in that luxury. Led by a group of aerosol industry stalwarts in the late 1970s who felt the need to move with haste, the Aerosol Packaging Council (APC) was formed to develop, finance and implement a public relations program that would restore the U.S. consumer’s faith in aerosol products. In order to lend immediate credibility to our cause, we selected one of the most highly profiled, credible women in U.S. society, the late Dr. Joyce Brothers. Dr. Brothers appeared on behalf of the aerosol industry in all of the major U.S. markets on TV, radio and at business conferences. Although it took time to reverse the trend, the effort finally started showing results and U.S. consumers once again “felt freer to use aerosols.” Following this successful campaign, which was designed to fight negative feelings toward aerosols, we followed up with a more positive program that featured several high-profile experts in product use to extol the virtues of aerosols. These personalities appeared on our behalf on TV talk shows, at conferences and also editorialized the virtues of aerosols in various publications. Second Setback: Montréal Protocol Following 1982, we saw a steady rise in volume of units manufactured from a low of two billion in 1982 to again, 2.9 billion units in 1988. In 1987, 70 nations signed the “Montreal Protocol.” This agreement set target dates for significant reductions in the use of CFCs. The protocol was revised in 1990 in order to phase out the use of CFCs by the year 2000. The combination of the Montreal Protocol, and the fact that now Europe’s Federation of European Aerosols (FEA) completed their ban of the remaining 66% of CFCs used in aerosol products, pulled the almost 10-year old CFC issue back onto the front pages across the U.S. Birth of Consumer Aerosol Products Council This attention exposed the U.S. industry to the ozone issue once again and resulted in the birth of the Consumer Aerosol Products Council (CAPCO). In the late 1980s, John Daly of


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