Contin- Now trending... (51%). What’s more, 22% of men agree that facial hair, including beards, is fashionable. “A new approach toward facial hair grooming among younger consumers has directly impacted the men’s personal care market. Not only are we seeing an attitudinal shift in the frequency of shaving among men, which is lessening the stigma around facial hair, but we’re also seeing men take pride in their facial hair, resulting in a willingness to invest time and money in maintenance,” said Margie Nanninga, Home & Personal Care Analyst at Mintel. “Despite the fact that many U.S. men report shaving less often, grooming innovations, such as cleansing gels or holding creams for facial hair, present opportunities in the men’s personal care market.” These added features are making their way into traditional shave products, as well. By lubricating skin, AXE Chilled Shave Gel from Unilever helps provide a smooth, comfortable shave. The gel quickly foams when applied to skin, allowing for a close shave closely with reduced irritation. Featuring icy cool ingredients and a minty scent, AXE Chilled Shave Gel is designed to cool and moisturize skin. Dove Men+Care Shave Gel from Unilever is specifically designed for men’s skin and provides a clean, close shave. It helps prevent razor burn and cuts, is dermatologisttested, promotes smooth skin, lathers quickly, protects from irritation, is mild and gentle on skin and provides a smooth razor glide. Both 7oz packages use Lindal’s BOV valve and “Wave” shave gel actuator. For women this summer, the latest addition to the Skintimate Signature Scents collection from Edgewell is Skintimate Island Berry Breeze Shave Gel. It helps replenish skin’s natural moisture and exudes a luscious fragrance of island berries with six moisturizers, including Vitamin E and Olive Butter. The shave gel comes out bright pink and foams into a rich, creamy lather, allowing the razor to glide easily over skin, providing protection for a close, comfortable shave and healthy-looking, smooth legs. The product debuted in February and comes in a can from Crown. Falling stars… Elizabeth Arden, famous for its namesake up-market beauty products, reported in February that sales of celebrity fragrances declined again last quarter, contributing to a 3.6% decline in company revenue to $582.2 million. The company manufactures fragrances for only four celebrities: Justin Bieber, Taylor Swift, Mariah Carey and Nicki Minaj. According to Fortune magazine, celebrity fragrance sales have been declining for a while; last year, celebrity and designer fragrances sales fell 17%. Those declines continued into the first two quarters of the current fiscal year. 38 Spray April 2016 Celebrity fragrances, opined Fortune, typically sell like hotcakes at launch but flame out quickly. They are also cheaper than other fragrances since they typically appeal to less discerning young shoppers. Designer scents, as opposed to celebrity scents, typically have a longer shelf life because of the credibility they have in the beauty sector. The latest designer scent from Elizabeth Arden, Always Red, is a luxurious and sweet floriental fragrance that opens with bright accents of red plum, blood orange and exotic passion fruit. The heart is composed of textured flowers (sambac jasmine, pink freesia and velvet rose petals) that dry down into rich oriental base of red amber, mahogany and praline. The fragrance is available as a 50mL Eau de Toilette spray. Christian Dior’s legendary Poison fragrance has been reinvented in the form of Poison Girl, intended for today’s rebellious, sexy woman. The bittersweet floral fragrance is spiced with tonka bean, vanilla and essence of Grasse rose. Developed by Dior perfumer François Demachy, the 50mL fragrance is topped by the Precious pump from Aptar. Korlof fParis has launched Korloff in Love perfume. The scent opens with accords of pink pepper and peony. The floral heart blooms with rose, ylang-ylang and sambac jasmine, resting on a warm and smoky base of papyrus, oud and patchouli, highlighted by hot tonka beans. Korloff is famous for its luxury jewelry, and the design of Korloff in Love reflects this; the 50mL and 100mL glass bottles incorporate a gold lining and the stopper resembles a precious stone, creating the impression of an elegant ring. Bottle decorations are from RPC beauté. Cartier introduced the new La Panthere fragrance. The scent includes notes of gardenia, fruit and musk. The bottle design is that of a golden sculpture of a stylized panther. The packaging, created by The Maison Cartier, the Pochet Group and the Centdegrés Design agency, incorporates glass, plastic and metal. The fragrance is available as 30-, 50- and 75mL Eau de Parfum. Organics & Naturals A new report by Grand View Research, Inc., predicts the global organic skin care market will reach upwards of $12 billion by 2022. Growing demand for organic face creams, sunscreens and body lotions from consumers is expected to have a positive impact on the sector over the next six years. Shifting consumer perceptions, growing utilization of environmentally sustainable products, mounting awareness, changing lifestyles and rising disposable incomes are expected to fuel product demand of organic products over the forecast period. Continued from p. 16
Spray April 2016
To see the actual publication please follow the link above