Continued from 16 Spray April 2016 with double-digit growth, albeit from a small base with the majority of new sales coming from the skin-careinclined Asia Pacific region. However, upcoming emerging markets in men’s skin care also include Latin America. Higher skin care sales are largely due to its higher prices, even in the mass segment, compared to any other categories in men’s toiletries. Retailers and brands have begun investing heavily in creating an engaging, enjoyable store experience for men, which is becoming a necessary distribution strategy in men’s grooming because, according to WSJ, men don’t like to browse drugstore aisles. Market research firm Kline & Co.’s Cosmetics & Toiletries USA report finds that skin care products for men recorded an 8.6% jump in 2014. As men take increasing care of their appearance, brands are creating ranges that target the needs of the male demographic. The Cade for Men range from French natural beauty brand L’Occitane launched Cade Protective Moisturizing Fluid, inspired by the true stories of the shepherds of the Provence. It has a broad spectrum SPF 20 sunscreen to help prevent sunburn. The advanced formula comes in a 30mL airless Yonwoo container developed by Quadpack. Two new additions were added to the Chi Man line. Chi Man Instant Refresh Body Spray provides instant cooling and refreshing action to the body while providing a clean scent to keep users fresh all day long. Chi Man Groom & Hold Finishing Spray has a fast-drying, advanced formula that helps provide a flexible hold to all styles of hair. The formula is enriched with botanicals that provide hair with shine and enhance the condition of finished styles. Both packages are dispensed by the VX valve and topped with the Twist-To- Lock Moritz accessory from Aptar. Liz Claiborne built upon its popular Curve men’s fragrance line with Curve for Men Deodorant Body Spray. The 8oz packages are available in Regular, Crush and Sport scents and suitable for the man on-thego. A close shave… No-Shave November has become synonymous with beards, mustaches and the like as men embrace their facial hair in support of men’s health awareness and fundraising efforts. New research from Mintel reveals that men’s facial hair is growing more socially acceptable as 41% of U.S. men who use shaving products don’t shave daily, including half of men age 18–24 and those aged 45–54 Russian beauty market sees a downturn Tradedown is a major trend in the Russian beauty market as the country is currently suffering from the effects of an economic crisis in 2015. This crisis has had a major impact on how consumers spend, particularly in the beauty market. There are five major trends emerging in the beauty market as a result of tradedown. First, consumers are buying one item per transaction instead of multiple items. Second, multifunctional beauty products are in high demand. Third, consumers are engaging in more promotions than ever before. Fourth, cosmetic sets and kits are being purchased for personal use due to better pricing than single items. Finally, consumers are turning to direct sellers. Source: Euromonitor International Continued on p.38 The product is allergist-tested, dermatologistrecommended and has no added fragrance. Gold Bond Foot Powder Spray from Chattem, Inc. was formulated to provide Triple Action Relief by cooling, absorbing moisture and using aloe to control foot odor without mess. The continuous, focused spray makes feet easy to reach and the 360° CA39 Powder Valve and ST834 actuator from Lindal lets consumers spray it in any direction, even upside down. It’s suitable for use before work or physical activity, or right after showering to keep feet cool, dry and comfortable all day long. Personal care marketer Vague de Fraîcheur’s Lactescence brand launched White Anti-perspirant & Deodorant for Men and Women. The 48-hour formula comes in a can with a “suit” design for men and a “little white dress” design for women. Both sport the Glencoe twist-lock aerosol accessory from Aptar. Men’s grooming continues to broaden… Men in their 20s and 30s, who brought beards back into fashion and readily apply a daily moisturizer, are now lifting their sights and obsessing over their hair, according to The Wall Street Journal (WSJ). Having grown up in the advent of AXE body spray, these young men are much more open than some older guys to using grooming products without fear of stigma or judgment. In fact, the top five “man bun” tutorials on YouTube were viewed 4.1 million times from January 2013–August 2015, according to Google’s Beauty Trends 2015 report, which also noted there were 6% more Google searches about men’s hair than women’s hair in 2015. Although men continue to significantly out-earn women across all regions, according to Euromonitor International, men’s grooming and fragrances only account for 11% of the global personal care market. Men’s skin care has been the top performer
Spray April 2016
To see the actual publication please follow the link above