Product of the Year unveils 2016 winners… Product of the Year (POY) USA has announced its 2016 product innovation award winners. The 29 winning products were chosen in a vote of more than 40,000 consumers in a national representative survey, which POY USA conducts each year with research partner TNS, a global consumer research firm that’s part of the Kantar Group. POY USA noted that the winning products will get to bear the 2016 Product of the Year title, enabling shoppers to easily identify the most innovative products voted on by consumers. “Consumers are looking for quick, in-and-out experiences in stores when making their everyday household purchases,” stated Car Care: Turtle Wax Dash & Glass by Turtle Wax. The new Dash & Glass cleaner uses precision cleaning to effortlessly remove dirt from both dashboards and windows. The proprietary formula encapsulates dirt for safe, streakfree cleaning. The multi-surface cleaner leaves a non-greasy shine to restore a car’s natural look. WestRock supplies the TS800 trigger sprayer. Rich Fryling, Managing Director of POY USA. “The red Product of the Year Award seal lets shoppers know that over 40,000 fellow consumers prefer the winning products over the competition.” The winners were announced in February at the 2016 Product of the Year Awards Ceremony at the Edison Ballroom in New York City. Established 29 years ago, Product of the Year is the world’s largest consumer-voted award for product innovation and operates in 42 countries. Winning products receive the right to use the POY seal in marketing communications for two years. Spray Winning spray products included: Hair Styling: Göt2b Mind Blowing Fast- Dry Hair Spray by Henkel. The spray keeps styles on lock with the Ionic+Power, Micro- Fast Drying Complex. The non-sticky formula tackles frizz and leaves hair shiny and beautiful. Hair Care: Schwarzkopf Essence Ultime Omega Repair 11- in-1 Leave-In by Henkel. From smoothening and softening hair to controlling and preventing split ends, it handles it all. It features rich omega oil, adding shine and bounce to every hair type. April 2016 Spray 29
Spray April 2016
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