Age, gender, ethics, technology and the four seasons all have their say in what’s hot and what’s not in personal care… Ava Caridad Editorial Director 14 Spray April 2016 The U.S. beauty and personal care market showed moderate growth in 2014. According to market research firm Euromonitor International, a booming stock market and an increase in employment rates boosted spending power for U.S. consumers. The increased ability among the affluent to spend on premium beauty and personal care products allowed premium beauty to outperform mass beauty in 2014. The increased spending power that aided spending on premium beauty also allowed consumers to spend their money on beauty services at the expense of beauty products for retail sale. Large multinational companies dominated beauty and personal care in the U.S. as they can afford to spend more on advertising and invest in research and development, said Euromonitor. Many smaller brands, however, gained share in 2014, with natural/organic products, as well as niche premium products, benefiting from an increased interest in natural beauty among U.S. consumers. Prestige Personal Care The U.S. prestige beauty industry reached $16 billion in 2015, a 7% increase over 2014 sales, according to global information company The NPD Group, Inc. Makeup experienced the healthiest sales growth (13%), while the fragrance category outperformed skin care for the first time; fragrance dollars grew by 4%, and skincare by 3%. The prestige market outpaced the U.S. mass channel, where sales grew 2% for total beauty in 2015, versus 2014, as per Nielsen. As in prestige, the mass growth was driven by the makeup category, and both skin care and fragrance sales were down for this channel in 2015. Seasonal Influences Mintel Beauty & Personal Care recently indicated that seasonality is a key beauty trend. While the calendar often shifts diets towards seasonal produce, Mintel’s research has found that the seasons too are now defining beauty regimens around the world. Rather than simply using the change of seasons as a reason to introduce new colors or scents, personal care manufacturers are increasingly introducing innovative products that offer defense against cosmetic and emotional effects of specific weather conditions. The retail landscape has steadily evolved over recent years in response to the demands of the seasonality trend. Seasonal products accounted for as many as 11.1% of all beauty and personal care launches in 2014, up from 9.8% in 2011. Seasonal facial skin care launches rose from 0.5% of global launches in 2009 to 1.2% in 2014. “Our research shows that consumers are becoming increasingly aware of—and Now trending...
Spray April 2016
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