New Glade Air freshener offers 100% Fragrance Transparency One hundred percent disclosure is the latest in a series of actions SC Johnson has been taking since launching its ingredient transparency April 2016 Spray 21 efforts in 2009, said the company. All the Fresh Citrus Blossoms fragrance ingredients will be listed on the product itself and online. WestRock supplies the Sierra aerosol dispenser and the collection can be purchased exclusively at SCJohnson.com/ marketplace. Spray SC Johnson is celebrating the recent launch of its Glade Fresh Citrus Blossoms fragrance collection by announcing it has become the first major consumer packaged goods company to disclose 100% of fragrance ingredients, down to the component level, with this new collection. “By disclosing down to the component level, we’ve gone further than any other air fresheners or candles, whether nature-identical or all-natural,” said Kelly Semrau, Senior VP, Global Corporate Affairs, Communication & Sustainability. “This level of transparency is the next step in our journey to provide consumers with the ingredient information they are looking for. It’s a genuine milestone,” she added.
Spray April 2016
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