possibilities. Freezing Spray is a quick-dry, humidityresistant hairspray that offers all-day, extreme hold and definition without build-up while increasing hair’s body, suppleness and shine. It was formulated with a propellant that helps ensure dry application every time. Texture Spray offers instant volume and fullness by enhancing hair’s texture and shape. It was developed with Glycerin to provide moisture balance to aid in styling. Anti- Frizz Spray has a lightweight formula that helps provide long-lasting style control, color protection and humidity resistance. Caps for the three spray products were supplied by Berry Plastics. Salon brand FAVE 4 unveiled Beyond Big Volumizing Shampoo, a volumizing dry shampoo that preps hair for big styles with root lifting power for full, weightless volume and movement. FAVE 4 Texture Takeover Hairspray’s dry texturized hold provides tousled and messy wave styles. Kenra Platinum Thickening Spray thickens and adds texture to fine and thinning hair. The flexible, humidity-resistant spray plumps each strand of hair by up to 96% after three applications and adds fullness and body to achieve the appearance of thicker hair. It is not tested on animals, is made in the U.S. and is topped by the Hawk spray pump from Aptar. Nexxus introduced Color Assure Glossing Tonic, a weightless glossing spray featuring white orchid extract. It helps seal and protect each hair strand, repelling water to keep colored hair vibrant. It is sulfate-free, made in the U.S. and topped by the Cardinal dispenser from Aptar. AXE Clean Cut Wet Shine Spray Gel is a unisex styling product for a polished, wet look in a nomess, spray format. The medium-hold formula leaves hair sleek and shiny, with no flaking. When TBC asked the same 4,000 women what they wanted to improve their skin in 2016, 76% said they wanted to take better care of their skin; 76% said they wanted to drink more water for healthier skin; and 53% indicated they want to moisturize more often. Thirty-six percent said they would like to throw out old skin care products while 33% wanted to replace old skin care products. To replace those tossed products, the new Curél Itch Defense Instant Soothing Moisturizing Spray instantly cools, calms and soothes dry, itchy skin while helping to improve skin’s natural moisture barrier. It hydrates for instant dry-skin relief and its proprietary cooling complex soothes on contact. April 2016 Spray 15 August 2013 Spray 13 concerned about—how changes in the environment are affecting the condition of their skin and hair,” said Jane Henderson, Global President of Mintel’s Beauty & Personal Care Division. “Beauty manufacturers have started to go beyond taking simple seasonal approaches geared to public holidays or gifting occasions and instead are taking on the elements within their product innovation.” A new generation of winter products offer additional care and hydration for the skin, said Mintel. However, the future will see the arrival of boosters that address cold, damp weather as well as the extremes of dryness. Meanwhile, intense summer conditions inspire products that protect the skin from heat and humidity as well as UV damage, and that build up resilience against forthcoming autumnal changes. By creating these seasonal options, brands have a chance of building year-round loyalty. A Matter of Ethics Ethics have become increasingly important to a company’s reputation at a time when public opinion can go viral in an instant. New research from Mintel reveals that 56% of U.S. consumers stop buying from companies they believe are unethical. Thirty-five percent stop buying from brands they perceive as unethical, even if there is no substitute available, and 27% stop purchasing even if they think the competitor offers lower quality. Overall, 63% of consumers feel that ethical issues are becoming more important. Many brands are using icons and terms on product packaging to communicate ethical practices, but Mintel research shows that this method leads to confusion. Approximately 68% of U.S. consumers are confused about what certain ethical icons mean, with 46% confused about the meaning of certain ethical terms. For example, despite Halal being the most recognizable icon, just 20% of consumers report that they know what it means; only 10% of consumers know what the icons for Fair Trade USA and Cruelty Free International mean. What a Girl Wants in 2016 The Benchmarking Group (TBG) asked more than 4,000 U.S. women what they wanted to try, buy and accomplish in 2016 regarding their hair. According to TBG, 51% want to use quality hair care products; 42% want to condition their hair more often and 47% want to change their hairstyle. New desired styles include a natural beach-blown look (40%); long locks (34%); and curly tresses (34%). These styles can easily be obtained with the vast array of new products on the market. Just out from John Frieda is Frizz Ease Kerafirm Firm Hold Hairspray. It has a keratin-infused, quick-drying formula and a light, micro-fine mist that delivers firm hold to lock in style and smooth flyaways. It protects against frizz with 24 hour humidity protection. The 13 fl.oz container is topped by the EuroStar accessory on XT toggle action valve from Aptar Beauty + Home. The new Rusk Styling Collection is formulated to achieve edgy hairstyles that make a statement. Formulated with Style + Strength Complex to strengthen hair, protect color and defend against environmental stressors, each product can be used individually or can be layered together for unlimited
Spray April 2016
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