AEROBAL presents World Aluminum Aerosol Can Award Winners November 2014 Spray 35 The International Organization of Aluminum Aerosol Container Manufacturers (AEROBAL) announced the winners of this year’s World Aluminum Aerosol Can Award competition. The panel of judges consisted of editors of leading international packaging publications from around the world. The award for Products Already on the Market went to Tubex of Germany for its aluminum aerosol can for the Dove brand. The look of the deodorant can exudes a promise of freshness and purity, stated AEROBAL. The photo-realistic reproduction of a pomegranate has finely color-graduated seeds on a characteristically shaped aluminum can Additionally, the 125mL product is filled with a deodorant concentrate and less propellant, but offers the consumer just as many applications as a conventional 250mL can—with resulting savings in material, weight and transport costs. This “compressed” variant is an example of an eco-friendly and sustainable packaging concept that has added value for the environmentally-conscious consumer. The first prize in the Prototypes category went to Ball Aerocan Europe of France. Using an inventive printing process, the company now offers the possibility of combining glossy and matte finishes on a single can. Each individual color can be designed to be matte or glossy, making it possible to distinguish visually and tactilely between the individual areas of the can. This provides an exciting experience and powerful appearance at the point of sale and during use. Gregor Spengler, AEROBAL Secretary General, was also impressed by the winning cans. “Year after year, this competition demonstrates the unremitting innovative capability of our globally active member companies and the benefits the aluminum aerosol can offers as an attractive, user-friendly and sustainable packaging solution,” Spengler commented. “New print and design options, elegant shaping and, not least, the responsible use of resources has proved this yet again this year.” Spray Innovative ideas for print, design and the environment come to the fore. Tubex won for Products Already on the Market Ball Aerocan Europe of France won in the Protoypes category
Spray November 2014
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