New Salon Selectives Aerosol All Day Extra Hold Unscented Hairspray offers humidity resistance, powerful styling control and all-day long-lasting hold. The vitamin and protein enriched formula helps replenish all hair types. In 2014, parent brand CLT wanted to distinguish Salon Selectives’ hairspray packaging with a new, sophisticated look that would stand out on store shelves. To accomplish this, they partnered with K-G Spray-Pak Inc., a division of PLZ Aeroscience, and CROWN Aerosol Packaging North America. Crown’s sleek 45mm diameter threepiece can makes the Salon Selectives hairspray slimmer and taller, and is decorated in Salon Selectives’ signature pink hue with a metallic finish, featuring the brand’s iconic “SS” logo rendered in tactile relief. José Eber Volumizing Root Lifter & Spray provides added lift, volume and shine to hair. The scent includes a crisp and fresh combination of soft quince, citrus, green leaves and neroli de Provence. Volumizing Root Lifter & Spray is packaged in an airless BOV system and topped with the Akur accessory with extension tube, both from Aptar Beauty + Home. Fat Hair Advanced Repair Formula Amplifying Hair Spray adds extra volume, fullness and shine, all while repairing and restoring limp, damaged, dry hair into beautiful, healthy, voluptuous hair. The formula includes a blend of protein, extract, inositol and taurine. It is also available in a convenient travel size. The can is supplied by Montebello and the valve is supplied by Precision. Fat Hair Advanced Repair Formula Amplifying Blow Dry Spray provides direct heat protection from daily use of thermal styling tools. It works with a blow dryer, curling iron, hot rollers or flat iron to help to prevent dehydration, maintain moisture balance and seals in the style. The bottle and cap are supplied by M&H Packaging. Continued on next page November 2014 Spray 13 Fat Hair Advanced Repair Formula Amplifying Leave-In Conditioner & Styler repairs, conditions and revives hair while adding volume, body, texture and shine. The bottle is from Salon hair care grew 3% to $2.2 billion in 2013. The category benefited from increased disposable incomes and the perception that premium products sold anywhere besides licensed salons may be counterfeit, explained Euromonitor. The use of the term “anti-aging” has proliferated, particularly in the premium segment. The aging population often consists of female consumers who have a naturally occurring breakdown of hair molecules, in addition to decades of overtreatment from heat and product chemicals. These women also frequently have higher disposable incomes, making them key targets for salon brands and retailers that specialize in premium products, said Euromonitor. You got style… Hairstyling products help people take the worry out of hair problems, give consumers a fresh look and, in the end, keep hair in place. Zotos Total Tamer Foaming Smoother is a pillow-soft mousse that delivers straight blowouts or soft, bouncy curls by sealing the cuticle, softening hair, taming frizz and providing a touch of hold. Zotos Frizz Resister Dry Shine Oil MicroMist helps lock out frizz, smoothen hair and fight flyaways. Zotos Flawless Finisher Firm Hold Hairspray is an all-day, firm hold spray that provides long lasting lift and style support that is humidity-resistant with no sticky residue. Salon GrafixVolumizing Hair Spray offers medium hold for sustained volume. It’s infused with a keratin protein complex to strengthen hair while an anti-static formula smoothes and shines. The product uses a Coster V17.19 microdiffusing spray cap for an even application and professional results. New from Farouk is CHI IronGuard 44 Style & Stay Firm Hold Protecting Spray. The spray creates and maintains long lasting styles while helping prevent heat damage. The product is not tested on animals, is low VOC and made in the U.S. Available in 10oz. salon size and 2.6oz. travel size, CHI’s iconic red and silver cans are enhanced by the travel-friendly Glide slide-tolock accessory from Aptar.
Spray November 2014
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