Continued from p.14 This niche market is therefore expected to offer opportunities for conditioning ingredients, emollients and proteins that can be easily formulated in sprays, said Mirval. Metal aerosols cans will only account for less than 0.05% of global shampoo packaging by 2018, according to Euromonitor International. Seventy percent of propellant growth in the hair care market will be driven by styling agents; dry shampoo will remain a niche market for propellants manufacturers. For more information on dry shampoos, see Formulating Dry Shampoos on p.18. Manufacturers are taking advantage of the recent success of dry shampoos by expanding product ranges even further to dry conditioners. To counteract the dulling action of starch, dry conditioners provide shine and conditioning through oils and emollients, according to Mirval. The convenience craze has become increasingly multi-faceted. One example is Tweak-d Rise & Shine Self Cleansing Hair Treatment, a new 5-in-1 hair foam formulated to intensely treat, cleanse, condition and detangle hair while enhancing shine. It adds extra body and fullness to all hair types and transforms into a silky cream emulsion, helping ensure easy distribution of ingredients throughout hair. Tweak-d’s formula is delivered by an airless BOV system, topped with the S20 accessory, both from Aptar Beauty + Home. In an effort to convey the advances in technology within hair care, some major hair care producers used multi-step systems to bring new product lines to consumers. For conditioning with color-maintenance benefits, for example, the L’Oréal Professional Products Division announced the global launch of two new hair color products from Redken: Blonde Idol Custom-ToneViolet Daily Conditioner for cool or platinum blondes and Blonde Idol Custom-Gold Daily Conditioner for warm blondes. The products feature patented customblending technology from Variblend, utilizing a 16 Spray November 2014 dispenser that helps consumers design a personalized, six-week hair regimen by simply turning the dispenser head one stop each week to gradually dial in more color. Kids get Cozy… Child-specific product sales are expected to reach $3.1 billion in the U.S. by 2018, Euromonitor indicated. Accordingly, salon-quality children’s hair care line SoCozy launched nationwide in August at beauty and children’s retailers, both in stores and online. The collection, founded by children’s hair stylist Cozy Friedman, is a full line of style and care products that are all “Kid Tested + Cozy Approved.” Designed to help parents effortlessly manage children’s hair, SoCozy offers multifunctional formulas with a cool urban flare made just for kids. To keep tangles at bay, Fruity-tutti Detangler + Leave in Conditioner eases brushing. To prevent and treat lice infestation, the Boo! Lice Prevention Spray and Shampoo harness a proprietary natural formula including Tea Tree Oil as an effective lice repellant, in a fresh peppermint and lavender scent. Featuring extracts from ingredients like soy, hops, rosemary, and aloe, SoCozy products help maintain hair and scalp. Healthy hair for the future… The year 2013 saw the focus on healthy hair care intensify. Whether via multi-step systems, vitamin-enriched formulas with natural ingredients, or focusing on the root of the problem at the scalp, restoring damaged and over-treated hair has become a main selling point for many companies, asserted Euromonitor International. These claims, and all those that reliably convey hair health, speak to women of all ages, as the younger attempt to avoid any future damage to hair and maintain its longevity, while older women hope to undo previous hair damage. Spray The U.S. Hair Care Market increases in 2013
Spray November 2014
To see the actual publication please follow the link above