Continued from p.20 Formulation Example* This dry shampoo contains a blend of starches, highlighting the oil absorbing properties of NATRASORB HFB starch and DRY-FLO PC starch. Starch blends typically show lower whitening on the hair than single starches used alone. Oil Absorbing Dry Shampoo 14274-128.E2 INCI Name % w/w Alcohol Denatured 13.00% Aluminum Starch Octenylsuccinate (DRYFLO PC Starch) 3.00% Aluminum Starch Octenylsuccinate and Acrylates Copolymer and Magnesium Carbonate (NATRASORB HFB Starch) 3.00% Magnesium Stearate 1.00% Dimethyl Ether (Demeon D Dimethylether) 80.00% Total 100% *Complete formulation details and supplier requests available at: www.akzonobel.com/personalcare This invisible dry shampoo formulation is designed for non-whitening, and low residue on hair. This is achieved through the low level of DRY FLO TS starch. The starch effectively adsorbs oil and refreshes the hair. Propellant levels in dry shampoos should be kept at 65% or higher in order to achieve best application properties and product aesthetics. An Exciting Facet… Dry shampoos are an exciting facet in a very mature market, creating new opportunities for brand owners to differentiate their products. By adding new benefits to these products, formulations can offer broader market appeal and will help to further growth in the category. The right choice of ingredients can create products that style, add volume, enhance shine, lend an appealing and fresh fragrance and impart conditioning to hair—in addition to their primary function of cleaning and refreshing the hair. Dry shampoos provide the benefits of washing the hair without the time and fuss required to wash, dry and style. These innovative products can be formulated to address specific desires—from convenience and ease of use to added texture or color protection— thereby providing enhanced consumer appeal and increased visibility in the marketplace. SPRAY Acknowledgements The author wishes to acknowledge those who have contributed to the content of this article, including Amanda Nelson and the Technical Service teams in Bridgewater, NJ and Sempach Station, Switzerland. 22 SPRAY November 2014
Spray November 2014
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