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Spray November 2014

The U.S. Hair Care Market increases in 2013 14 Spray November 2014 high levels of hydration and nourishment from key ingredients acai oil, cornflower extract, soy protein and honey. The 3.4oz. packaging is manufactured by Mana. Salon Science, a range of premium hair care products, has recently been relaunched with new packaging in UK pharmacy chain Boots. Produced by Quantum Beauty Company and formulated in Switzerland, the range uses cutting edge science and plant stem cell technology to provide hair care solutions for anti-aging, fullness, scalp relief, repair and radiance. Packaging is from M&H Plastics. Quick, convenient & effective… Convenience is an underlying trend in most beauty and personal care categories. In hair care, consumers are looking for products that are easy to use and can help them save time. The recent success of products that have been around for a long time, like dry shampoos and the development of practical mousse colorants, is proof of the enduring popularity of the convenience trend in hair care, according to Anais Mirval, Ingredients Analyst at Euromonitor International. The recent success of dry shampoos can be explained by a change in their positioning. They are not marketed as cleaning products any more, but as refreshers, allowing consumers to save time while perfuming and styling hair. Segmentation is also a part of the recent success of dry shampoos. Product manufacturers can bet on added benefits such as heavy fragrances, conditioning, styling ingredients and colors. Berry Plastics and the pump is from TricorBraun. New from Samy Salon Systems is Hairspray and Curl Constructor Activating Mousse. The hairspray is a fastdrying and weightless formula that provides a workable hold and high-shine results without sticky build-up or residue. The 10oz. can is dispensed with the XL200 accessory on VX valve from Aptar Beauty + Home. Samy’s Curl Constructor helps control frizz and keep curls in shape. The alcohol-free mousse enhances the shape, smoothness and bounce of curls while helping to replenish lost moisture and offering UV protection. The 7oz. can is dispensed by the S18 mousse accessory on VX valve from Aptar. The drugstore connection… With thousands of locations and long operating hours, pharmacies and drugstores have long offered convenience and a wide selection of beauty and personal care products. Recent efforts have been made by drugstore chains to remodel their beauty departments to add more premium brands. Additionally, some high end products are exclusively marketed in certain chains. For example, the latest from Nuance Salma Hayek—a premium beauty line exclusive to CVS Pharmacy that combines exotic, natural ingredients, ancient beauty secrets and advanced science—is Soy Protein Primer Spray. The light primer formula smoothes hair to equalize its porosity, improve hair elasticity and allow for even distribution of styling products. By sealing open cuticles, the primer creates a faster drying and longer lasting style. Hair fibers are detangled immediately, due to the Continued on p.16 Continued from previous page


Spray November 2014
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