AVA CARIDAD Editorial Director e Cover continue to diversify and grow May 2015 Spray 13 Tak Sun care products sold in supermarkets, drugstores, mass market retailers, gas/ convenience stores, military commissaries and select club and dollar retail chains experienced $1,144,963,584 in sales (140,068,880 units) in the 52 weeks ending Feb. 22, 2015, according to IRi, a Chicago-based market research firm. IRi further breaks down the numbers into two categories: • Suntan Lotion & Oil: $1,140,100,608 (139,537,392 units) • Sunscreen/Insect Repellent: $4,862,965 (531,491 units) As for sprays, almost 80 million (79,916, 176) aerosol sun care products were filled in the U.S. in 2013, according to the Consumer Specialty Products Association (CSPA). Although these numbers are impressive, when it comes to consumer usage, a survey sponsored by global nutrition company Herbalife Ltd. revealed that only 12% of U.S. consumers use sun protection year round. Despite this, an overwhelming majority of consumers (83%) realize that the use of sun protection factor (SPF) protection is a healthy practice that, according to U.S. Dept. of Health & Human Services (HHS), could guard against the occurrence of skin cancer. In a recent Call to Action issued by the HHS Surgeon General, it was revealed that the number of U.S. consumers who have been diagnosed with skin cancer at some point in the past three decades is estimated to be higher than the number diagnosed with all other cancers combined, with the incidence rates of skin cancer increasing continuously in recent years. In the survey, only about 25% of adults were aware that skin cancer had the highest incidence of any type of cancer in the U.S. HHS acknowledges that understanding the risk of ultraviolet (UV) light exposure is crucial to protecting skin from irreversible sun damage and recommends that for adequate protection, sunscreen should have an SPF of 15 or higher. When used as directed, broad-spectrum sunscreen with an SPF of 15 or higher helps prevent sunburn and reduces the risk of early skin aging and skin cancer associated with UV radiation. “Every year in the U.S., nearly five million people are treated for skin cancer, at an estimated cost of $8.1 billion,” stated Dr. Howard Koh, HHS Assistant Secretary of Health. “Melanoma, the most deadly form of skin cancer, causes nearly 9,000 deaths each year. Despite recent efforts to address risk factors, skin cancer rates continue to rise.” Ideal sun protection tips recommended by the World Health Organization include: • Wearing tightly woven protective clothing that adequately covers the arms, torso and legs. • Wearing a hat that provides adequate shade to the whole of the head. • Seeking shade whenever possible. • Avoiding outdoor activities during periods of peak sunlight (such as midday). • Using sunscreen (in conjunction with the aforementioned sun protection behaviors). Luckily for consumers, there’s no shortage of suncreens out there to suit everyone’s personal preference. For example, Sun Care options
Spray May 2015
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