Spray Patterns BY AVA CARIDAD Editorial Director Aerosol cans, milk cartons, coffee cups and Tetra packs are among the items that were added to the list of recyclables for over 85 communities across British Columbia, Canada (BC) in May. Changes went ahead, despite a concerted campaign from some small businesses to reduce the size of fees that are being charged to them, as the fees for curbside removal on property taxes will be eliminated, with the costs of recycling to be paid by the producers of the materials. Multi-Material BC, a non-profit organization, was appointed to handle recycling under the program. The post-collection system will also employ 570 people in BC and bring CAD$32 million in new investment for a container recycling facility in the Lower Mainland and a material recovery facility in Nanaimo, according to www.globalnews.ca. These are changes that Mike Klassen of the Canadian Federation of Independent Businesses has been fighting for months. “It’s going to impact small business, and small business is going to pass along those costs to the consumer,” he said, predicting many companies will raise fees in response. Community newspapers have also decried the change, since they have less of an ability to directly recoup the costs from consumers. However, the provincial government is standing firm. “The cost will be very minimal,” said Environment Minister Mary Polak, who noted that any company with less than one tonne of recycled paper will be exempt from the program. “This is a market-based means of creating an incentive for companies to reduce the unwanted packaging that consumers struggle with each and every day.” Crowds gathered around the Ecru Lifestyle Beauty Bar at the recent Cosmoprof Bologna event as the Ecru Artistic team showcased the latest U.S. beauty trends. Ecru implemented a unique strategy to create a buzz: in order to receive a service at the beauty bar, each client had to post, Tweet or Instagram the experience, therefore exposing Ecru Lifestyle Beauty to millions of people in just moments. As U.S. military personnel continue to face difficult challenges transitioning back into the civilian workforce, WD-40 Co. is introducing the limited edition “Help Hire a Hero” WD-40 Smart Straw cans to help support the U.S. Chamber of Commerce’s Hiring Our Heroes program. For every “Help Hire a Hero” can purchased, WD-40 will donate 10¢ to Hiring Our Heroes. The special cans are only available for a limited time while supplies last. “We, as a company, are grateful to those who serve or have served, and have several members of our team who are veterans,” said Tim Lesmeister, VP of Marketing for WD-40. “By partnering with Hiring Our Heroes— a program we know makes a positive difference in the lives of these men and women—we hope to honor their service and do our part to help these heroes find work they can continue to be proud of doing.” Actor and retired gunnery sergeant R. Lee “Gunny” Ermey will help spread the word on how U.S. consumers can help support the troops with videos on the company’s website and in-store materials featuring his likeness. 46 SPRAY June 2014 Alert Spray readers Katie Bailey (Amway) and Greg Mas (Falcon Safety) each spotted a Samuel Adams Rebel IPA beer tap shaped like an aerosol can at an establishment near them. “This photo was taken by me at a great new restaurant in Raritan, NJ called Three Olives Mediterranean near Falcon HQ in Branchburg, NJ,” explained Mas. “We promise to continue our quest for beer-related aerosol devices!” A system to help prevent the transmission of infectious diseases onboard ambulances will soon be implemented by the Dubai Corp. for Ambulance Services (DCAS) in India. The technology, MicrosafeCare, an aerosol disinfection system that sterilizes hard surfaces, helps destroy viruses that infect the respiratory tract. It is safe to use and has no side effects, according to www.thenational.ae. Khalifa Darai, CEO of DCAS, said that the product will help protect paramedics, as well as patients, with communicable diseases, including influenza. The system will be used in 170 ambulances and mobile clinics, serving DCAS personnel who deal with patients, including paramedics, drivers and emergency medical technicians. Darai also suggested that the method could also be beneficial to the Dubai Health Authority and Roads & Transport Authority for use in public transport.
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