World Cup Fever! Limited edition personal care sprays adopt a World Cup theme The 20th International Federation of Football Associations (FIFA) World Cup, the international men’s soccer tournament scheduled to take place throughout Brazil from June 12–July 13, has inspired numerous commemorative product launches, especially in Latin America. Given that the FIFA World Cup only occurs every four years, and that the previous four World Cups staged in South America were all won by South American teams, added to the fact that soccer is the June 2014 SPRAY 19 most popular sport in Latin America, the World Cup will surely take center stage while it is underway. Male fans in Brazil can support their favorite team with a special launch from Unilever’s Rexona. The Rexona Men Fanatics 2014 Special Edition body spray comes in a variety of different cans sporting the colors of the Brazilian soccer team, as well as other participating countries’ colors. The products feature the exclusive MotionSense technology composed of microcapsules that are activated by body movement, offering 48 hours of protection and dermatological tested effectiveness. The fragrance consists of herbal, citrus and woodsy notes. Rexona is an official sponsor of the 2014 World Cup. The Adidas Get Ready! duo of deodorant body sprays for men and women launched in Brazil with stylized cans that promote and enhance World Cup enthusiasm. The men’s fragrance is a tropical fusion of fresh, juicy fruit contrasted with natural aromatics and sensual woods. The women’s fragrance is defined by a splash of colorful, fruity notes enhanced with an exotic floral signature. The cans for both Rexona Men Fanatics and Get Ready! are supplied by Ball. SPRAY
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