Cosmoprof North America heads to Vegas June 2014 SPRAY 25 Cosmoprof North America (CPNA) will take place July 13–15 at the Mandalay Bay Convention Center in Las Vegas, NV. The show expects over 900 exhibitors encompassing all sectors of beauty, including packaging, skin care, hair care, spa and nail. In addition to networking events, CPNA will continue to offer educational conferences and business platform initiatives. Discover Beauty will be back for its 8th edition and will continue to feature distinctive brands from around the world. Additionally, the successful SPOTLIGHTS program will highlight the best in small niche beauty brands. Through the educational session Storytelling: Tell Me a Story, Sell Me Your Brand, CPNA brings marketing experts to advise attendees on how to best tell their brand’s story through creative marketing techniques. The session also offers the collaboration with the Fashion Institute of Technology’s Cosmetics & Fragrance Marketing & Management Master’s Capstone presentation. Experts include David Altman, MarketShare Advisors International; Alisa Beyer, The Beauty Co. and Coastal Salt & Soul; Colleen Celentano, FIT Capstone Project Team Leader, L’Oreal USA; and Kevin Marshall, Global Packaging at Microsoft, Creative Director of Design. The session is open to all CPNA event attendees. To stay at the forefront of groundbreaking trends, CPNA show organizers will bring in trend-spotting experts from five large beauty video blogs: Beauty Frosting, DiamondsAndHeels14, The Fabulous File, Glam Life Guru and Mixed Makeup. Registration for CPNA 2014 is now open. For more information, visit cosmoprofnorthamerica.com, Facebook.com/ cosmoprofnorthamerica or Pinterest.com/cosmoprofna/. SPRAY
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