Continued from preceding page America’s Cup Limited Edition Eau de Toilette. Launched in celebration of the America’s Cup, the most coveted prize in the extreme sailing world, Prada Luna Rossa 34th America’s Cup Limited Edition comes in a collector bottle, designed by Yves Behar and inspired by the Luna Rossa AC72’s cutting-edge graphic forms and materials, projecting strength and sophistication. The fragrance was blended by perfumer Daniela Andrier of Givaudan, and includes notes of orange essence, lavender absolue, clary sage, spearmint nanah, ambroxan and ambrette absolue. Jean-Paul Gaultier launched the Limited Edition 2013 Le Mâle by Jean- Paul Gaultier. The 75ml EDT has notes of lavender, mint and vanilla. It comes in a bottle from Pochet du Courval, featuring the iconic striped jersey (image, lower left), this time with a bright red heart tattoo on the chest, suitable for Christmas or Valentine’s Day gift giving. Fragrance launches–for her Prestige women’s fragrance dollar sales increased 8% while units were up 3%, and the average price was up 5% in the first quarter of 2013, compared to the same time period last year, according to The NPD Group. “Women are spending more on their fragrances than last year, treating themselves to something a little more special,” said Grant. “Higher price points are driving the growth in sales.” Women’s fragrances priced $100-and-up grew almost 40% in sales, account for 22% of dollar sales and have surpassed the sales of women’s fragrance gift sets under $100 (20% of dollars). Despite this, gift sets gained 9% in sales in the first quarter of 2013 compared to the same time period last year. 2013 Rank Eau de parfum (EDP) options represent 62% of the market, and showed gains, but it was colognes, with a 4% share of women’s fragrance, that displayed a significant double-digit increase in dollars. Within women’s cologne, the growth was driven by niche brands, which accounted for 90% of the segment’s dollar sales in the first three months of 2013. “Colognes offer women lighter concentrations and allow them to get the scent they desire without feeling overwhelmed,” said Grant. Floral fragrances represented more than a third of women’s fragrance sales between January and March 2013, with the top growing fragrance families—water, oriental and citrus— representing just over 5% of women’s fragrance sales. Prestige women’s fragrance dollar sales increased 8% while units were up 3%, and the average price was up 5% in the first quarter of 2013, compared to the same time period last year, said NPD. Just in time for the fall and holiday seasons, iconic fragrance brand Lolita Lempicka delivers a new scent that radiates femininity and love—Elle L’aime. The scent marks Lolita Lempicka’s biggest U.S. launch in over a decade. Elle L’aime (which translates to “She Loves”) is comprised of top notes of bergamot, neroli and lime; mid notes of coco essence, jasmine and ylang-ylang; and base notes of vanilla, myrrh and sandalwood. The scent was created by Christine Nagel and Serge Majoullier of French fragrance house Mane and is housed in a bottle representing a golden totem pole. Estée Lauder unveiled Modern Muse, its first major perfume launch since Beyond Paradise in 2003. Perfumer Harry Fremont of Firmenich expressed the duality of the composition by creating a two- The Most Wonderful Time... 14 Spray October 2013
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