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SprayOct13

October 2013 Spray 13 spending survey conducted by BIGinsight indicated the average U.S. consumer spent approximately $130.97 on gifts, candy and cards, up from $126.03 in 2012; total spending was approximated at $18.6 billion. “Valentine’s Day remains one of the biggest gift-giving holidays of the year, and although consumers will be conscientious with their spending, it’s great to see that millions of them are still looking forward to celebrating with their loved ones,” said NRF President & CEO Matthew Shay. “Recognizing their customers will shop for both price and value, retailers…will offer plenty of promotions for anyone looking to spoil those that mean the most to them this February 14th.” Victoria’s Secret has a bevy of new products to be given and/or worn on Valentine’s Day. PINK So Fresh Body Lotion has a light scent of vanilla orchid and airy musk, and packs an instant moisture infusion of aloe, oat and grapeseed extracts, as well as vitamins E and C. PINK So Fresh 2-IN-1 Shower & Shave Wash is a double-duty foaming mousse, creating a fluffy lather for gentle cleansing and smooth shaving. Nourishing jojoba oil and aloe vera leaves skin smooth and soft. Both products are wrapped with VS’s iconic shocking pink label and embellished with a holographic heart. Victoria’s Secret Fantasies limited-edition Sugared Florals collection includes a body mist scented with a blend of sugared lilac and praline, and infused with conditioning aloe vera. All three products feature packaging from Aptar. Fall fragrance launches–for him Sales of U.S. prestige men’s fragrance increased 6%, to $953 million, from May 2012–April 2013, according to global market research firm The NPD Group’s 2013 Men’s FragranceTrack study. In that time period, 25% of U.S. male consumers purchased a pre-packaged gift set as a result of the perceived value, and the ancillaries included in the set. Larger fragrance sizes presented a value benefit as well. Unit sales of men’s fragrance, in sizes 6.7oz and up, increased 12% from May 2012–April 2013 compared to the previous year. These larger sizes represented more than 6% of dollar sales during the same timeframe. “Men, and those who purchase fragrance for them, are spending 4% more on fragrances than they did a year ago,” explained Karen Grant, NPD Group VP & Senior Global Industry Analyst. “With a quarter of adult men who wear fragrance saying that they never purchase it for themselves, fragrance becomes the perfect, low stress gift for the man in your life. His scent selections don’t vary much, his requirements are generally basic, and if you like it, it is almost certain he will like it,” she concluded. One such “perfect gift” may well be Prada’s Luna Rossa 34th Continued on next page


SprayOct13
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