According to the Consumer Specialty Products
Association (CSPA), over 927 million
aerosol Personal Care products were filled
in the U.S. in 2016. Overall, market research
firm Euromonitor International indicated that beauty and
personal care packaging in the U.S. saw 1% volume growth
in 2016, an increase which, even though slow, maintained the
positive trend that began in 2015, as the economy seems to
continue to improve and consumption recovers.
The category saw an increase in the use of small packaging
sizes, which facilitate greater convenience for consumers in
terms of portability, and allow a wider range of consumers to
access premium brands; research shows that packaging in the
range of 0–50mL grew by 5% to reach 589 million units in
2016.
As a matter of convenience, research shows that plastic screw
closures continued to fall, with a 2% decline in 2016, while
aerosol sprays grew by 5% in 2016, driven by strong growth of
7% in skin care and 9% in deodorants. Metal aerosol cans also
performed well in color cosmetics and hair care with respective
8% and 6% growth rates, according to Euromonitor.
14 Spray November 2017
AVA CARIDAD
Editorial Director
BODY Companies in the personal care arena continue to push for
recycling, moving towards Greener positioning as consumers
become more demanding in terms of sustainability, which will
continue to influence the packaging market for beauty and
personal care products. Recyclable, re-used and lower carbon
footprint are features consumers continue to demand as
consciousness grows regarding waste reduction. Euromonitor’s
recent Beauty Survey showed that Green features are secondary
only to efficacy, suitability and a quality-price balance in
consumers’ decision-making for beauty products.
Market research firm Ecovia Intelligence (formerly Organic
Monitor) confirmed these findings, reporting that natural and
organic personal care product sales are growing at a healthy rate
in the U.S., with an almost 10% market share. These products
are becoming increasingly competitive, as brands are taking a
segmented approach and/or investing in labels to differentiate
their products in a crowded marketplace.
Shower Power
A few years ago, bath foam for kids, so popular in the 1970s
and 80s, made a big comeback with the relaunch of Crazy Foam