Population decline will inevitably impact demand within
Japanese beauty and personal care, although it may benefit
in some areas; products promoting a youthful appearance
will have considerable opportunities for growth.
Latin America continues to be a dynamic region for
beauty and personal care, with
men’s grooming of particular
interest in the region as Latin
American men now engage in
new, healthier lifestyle habits,
explained Euromonitor.
Brazil and Russia are back
on track as key personal care
growth markets. Additionally,
India and Indonesia grew
9.2% and 10.6% respectively
in 2016, as their market sizes
nearly doubled over 2011–2016
to reach $12 billion and $4.6
billion, respectively.
Personal care sprays remain
a popular package form across
the globe. New from Turkish
personal care company Evyap
is Arko Nem Soft Touch Spray
Moisturizer. The fast acting spray cream contains mineral
water and Vitamin E for 24-hour hydration. The product
also comes in Yogurt & Blackberry Refreshing Spray Moisturizer,
formulated with 100% natural fruit juice, according
to the company. The aluminum cans are from Turkish can
supplier Perfektüp.
In Germany, Duschdas Spray & Go Body Lotion from
Unilever provides skin with intensive moisture extracts that
act quickly and without greasiness. The fine spraying effect
spreads easily and leaves a silky-soft feeling. Fragrances include
Cucumber & Waterdrops, Honeymelon & Jasmine
and Chocolate & Coconut. The aluminum can is from
Tubex.
A traditional UK favorite, Yardley London’s new Contemporary
Classics Fragranced Deodorizing Body Sprays
contain the same fragrances as the eau de toilettes, as well
as natural extracts, providing a light, refreshing, long-lasting,
all-over body fragrance. They come in a convenient size that
can be slipped into a handbag to refresh the scent all day.
Lily of the Valley is a light, feminine white floral with pear
accords in the top note and a heart of lily accords blended
with freesia and enhanced with a musky base. Other
fragrances in the line include English Lavender, English
Rose, April Violets, English Freesia, English Bluebell and
English Dahlia. Spray
of products are carrying Vegan Society, Fairtrade and related
labels.
While the aging population in Japan was seen as a constraint
within its Beauty and Personal Care industry, it has
been proving to be an advantage to some companies who developed
age-specific brands and products to address age-related
concerns, according to Euromonitor. Along with age-specific
products, tourism demand has also supported growth thanks
to large numbers of Chinese women visiting the country.
There is a growing focus on scent among Japanese consumers,
18 Spray November 2017
both in terms of
utilizing fragrance for
enjoyment and personal
expression and in terms
of minimizing body odor.
Companies’ main focus
was middle-aged men,
but consumers as a whole
became more interested
in the scent of beauty
and personal care, while
there was strong growth of
fragrances and exclusive
super-premium fragrances.
Because of the stronger
Yen in 2016, inbound
tourists became more
interested in iconic domestic
brands, which were
cheaper than the more
costly imported versions.
BODY Beautiful