November 2017 Spray 15
Luxury and invisibility drive
trends for below-the-neck
personal care
and other, similar products that promised foaming bath-time
fun. It seems adults now want to get into the action, as there
is no shortage of new foaming shower products being launched.
One example is NIVEA Foaming Silk Mousse Creme
Smooth Body Wash, which provides the feeling of silk in a rich
mousse. The luxurious shower experience has a silk extractenriched
formula that leaves skin feeling soft and smooth. The
mousse comes in three variations: Crème Moisture, Crème
Smooth in White Peach & Orchid Blossom Scent and Crème
Soft in Warm Vanilla & Jasmine Blossom Scent.
Dove Shower Foam
Deep Moisture Foaming
Body Wash gently
cleanses and cares for
skin with NutriumMoisture
technology, which
nourishes deep into the
surface layers of the skin
to help support its natural
moisture barrier. Suitable
for daily use, Dove Shower
Foam is instant, lightweight foam with an airy texture. Made
with natural lipids and moisturizers, the line includes Deep
Moisture, Sensitive Skin, Shea Butter with Warm Vanilla
and Cucumber & Green Tea. They are topped with the Albéa
WRT4 pump with L7 engine.
New Simply Summer’s Eve Gentle Foaming
Wash is free of harsh chemicals, dyes, alcohol
and parabens. Infused with botanical extracts,
Gentle Foaming Wash works with a woman’s
body to help maintain a natural pH balance.
The wash is gynecologist-tested, hypoallergenic,
safe for everyday use and instantly
lathers to a rich, luxurious, ultra-soft
foam that rinses away clean without
any residue. It is available in two
new nature-inspired scents: Coconut
Water and Mandarin Blossom. The
product utilizes the Albéa F2 foam
pump with L11 engine.
According to the CSPA, aerosol
shaving lathers and gels totaled 213.7
million units in the U.S. in 2016.
Recently launched is the new Skintimate Ultra Sensitive
shave cream, which helps minimize women’s
shaving irritation while protecting and conditioning
skin. The latest addition to the Skintimate Skin
Therapy collection is dye-free, hypoallergenic and
formulated with colloidal oatmeal to help provide
protection to sensitive skin. The formula
is dermatologist-tested and leaves
legs feeling smooth.
No More Marks…
The CSPA additionally reported that there were
63.4 million aerosol anti-perspirant/ deodorants
(AP/Deos) filled in the U.S. in 2016. The most
popular launches with marketers were those
deemed “invisible,” such as new Dove Invisible
Dry Spray Antiperspirant, which leaves no white
marks on 100 colors of clothing, according to
Unilever. It provides 48-hour odor and wetness
protection and offers the brand’s signature ¼
moisturizing technology to care for skin. It’s
available in two fragrances: Sheer Fresh and Clear
Finish. The can is supplied by Ball while Lindal
provides the aerosol valve and actuator.
BODY Beautiful