control in countries such as India and China. It has been estimated that Asia Pacific accounted for a significant global market share of 54.6% in 2015 and is expected to record the highest growth during the forecast period. A favorite in Asia and Australia for many years, Tiger Balm liniment was developed in Burma (now Myanmar) during the 1870s and the brand is still owned by its founding company Haw Par. The herbal muscle soother is now available in a spray as Tiger Balm Mosquito Repellent Aerosol. The plantbased ingredients in Tiger Balm helps to safely and effectively repel mosquitoes; the fine-mist, non-greasy aerosol spray allows for even coating and provides hours of DEET-free protection from biting insects on treated skin and clothing . The 120mL spray sports a cap from Berry Plastics. Non-chemical options U.S. consumers are worried about product safety of pest control products as 81% pest control product users agree some products are too harsh on skin and 77% are concerned 16 Spray January 2017 about the chemicals used in these products, according to Mintel. Consequently, 65% say they aren’t using more pest control products as compared to last year. Concerns about the chemicals in pest products also indicate an opportunity for using chemical-free ingredients. This is evident among the 61% of pest control product users that agree they prefer to use natural, non-chemical alternatives for repellent, said Mintel. Natural options might especially appeal to parents, who are more likely than average (70%) to be concerned about product safety and to prefer non-chemical product alternatives. “Pest control products aren’t invincible to the growing demand among consumers for transparency, and brands wanting to appeal to consumers who are concerned about product safety may consider the opportunities in packaging and labeling,” said Stephen Brown, Household Analyst at Mintel. “Clear labeling that indicates whether a product is free from certain ingredients might offer brands a competitive edge. In addition, naturally formulated products that resolve minor incidences of pests may appeal to customers looking for a chemical-free option,” he said. One such product is U.S. Organic’s Anti-Bug Spray, an herbal insect repellent made with nine organic ingredients. Its formula provides long-lasting protection against bugs and Bug sprays bite bac k!
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