January 2017 Spray 31 WestRock Co. launched Aria Luxe, a skincare and cosmetics dispenser. Aria Luxe is available with a finger groove on the actuator for comfort and control. It can be metal sheathed to allow brand owners to communicate efficacy and technology at the same time as giving a luxurious look to the pump. Various decoration techniques can be applied to further enhance brand cues and prestige positioning. The formula is dispensed through a small, discreet nozzle available in two different sizes, providing users with additional accuracy when dispensing as well as avoiding any possibility of getting formula on the rest of the pack. For secure portability, there is no need to use an overcap because WestRock’s locking feature is incorporated into the dispenser. As a benefit to brand owners, Aria Luxe has enhanced compatibility and a higher protection to the product’s formula thanks to WestRock’s Pure Path technology that avoids the formula from coming into contact with any metal components. To complement the existing range of Dailys, M&H has added a new 350mL standard available in HDPE (Ref: 5C35). With a neck closure of 24mm, an extensive selection of closures is available, including pumps, screw-ons and flip-tops. The Daily standard has a large screening area, making it suitable for various bottle decorations.
Spray January 2017
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