January 2017 Spray 17 mosquitoes for hours while outdoors. Since the product is free of DEET and other chemicals, it is suitable for babies, kids, expectant mothers and seniors, according to the company. The outdoor anti-bug spray comes in two sizes—a 4fl. oz spray bottle and 2fl. oz travel size, approved for carryon luggage. U.S. Organic also manufacturers an Anti-Bug Spray for use indoors. The smooth and dry formula protects the skin and can also be sprayed on bedding and pillows. Opportunities for growth Since 2014, use of aerosol sprays for flying insects has increased in the U.S., according to Mintel. This number is higher for those living in the South, likely due to higher incidence of flying insects in this climate. While family, friends, and neighbors together are the most cited information source among pest control product users, search engines are a close second. Internet-based platforms, such as pest control brand websites, online communities, social media, government websites and medical websites, as well as weather websites and mobile pest control apps, deliver a broader and more detailed range of information to consumers. These web-based platforms together provide brands with opportunities for omni-channel and targeted marketing. In addition, online reviews are an important purchase driver for consumers of all generations, highlighting the importance for brands to solicit reviews. At-home pest control products are experiencing modest growth, said Mintel, but many consumers have adverse feelings toward these products due to chemicals and other harsh ingredients. These feelings may change as concerns over mosquito-borne illnesses continue to spread, but it may also create opportunities for natural and chemical-free pest control alternatives.“avoiding bugs” Spray
Spray January 2017
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