vitamin formula (E, H, C, B3 and B5). The line includes VO5 Salon Series Perfect Hold aerosol and nonaerosol hairspray, mousse and sculpting gel; Total Recovery Deep Conditioning Hair Mask; Anti-Frizz & Shine Styling Cream; and four each of new shampoos and conditioners. P&G Beauty & Grooming is making “salon genius” available to all by launching new Vidal Sassoon Pro Series, an affordable, quality hair styling, hair care and color line. The line offers five hair care and styling sub-collections, plus one styling and finishing collection. Products include Flexible and Extra Firm Hold Hairspray; Extra Firm Hold Mousse; Mega Firm Hold Gel; Repair & Finish Spray; Heat Protect & Shine Spray; Boost & Lift Hairspray; Color Protect Spray; Boost & Lift Foaming Air Mousse; as well as an assortment of shampoos, conditioners, crèmes, masks and permanent color kits. BaBylissPRO MiraCurl hair care was developed to help enable professional stylists to achieve the best, longestlasting results from the MiraCurl Professional Curl Machine or any automatic curling device. In addition, they are suitable companion products for use with traditional thermal styling tools such as curling, flat or specialty irons. The cans are from Exal. 36 Spray November 2013 Dry Shampoo Still on the Rise A shower is no longer necessary when it’s time to suds up your hair. In fact, Mintel’s Global New Products Database found that in 2008, dry shampoo introductions accounted for just 1% of global shampoo launch activity, but by 2012 the segment captured 3% of the shampoo category and 2013 is on track to surpass 2012 levels. Although availability of dry shampoos is widely accessible, consumer uptake remains relatively low. Only 16% of U.S. adults reported some usage of a dry shampoo in the last year. Across the Big Five European markets (UK, Spain, France, Germany and Italy), usage is relatively similar to that of the U.S., but peaks in the UK, where nearly a quarter (23%) of women are engaged in the segment. Convenience is a compelling attribute for consumers and plays a definitive part in hair care product purchases. Nearly one in five (17%) women in the UK use dry shampoo when they don’t have time to wash their hair, and although this sentiment is less widely shared among the remaining Big Five European countries (only 5% of women), it identifies an important consideration for manufacturers. Beauty enhancing claims are becoming more commonplace in dry shampoo development and have been present in 19% of global introductions since 2009. Brightening and illuminating benefits have posted the most significant growth, with introductions more than doubling (220%) between 2009 and 2011. Bosley Professional Strength offers dry shampoo enhancements for consumers with fine and thinning hair. BosRenew Volumizing Dry Shampoo is specially formulated for fine to medium hair, and includes DHT inhibitors, which may help maintain healthy hair and Continued from page 19
Spray November 2013
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