New York Streets (NYS) is designed for edgy, artistic individuals with a unique sense of style, explained the company. NYS Dry Shampoo was formulated to refresh hair, build volume and remove product build-up, as well as absorb excess oils and unwanted odors. Other new products in the line include Volume Foam for curly or fine hair without frizz; Xtreme Gel for super-hard spiking or slicking; Styling Gel and Hair Repair leave-in hair strengthener. Hair care’s bright future Hair care in the U.S. is projected to see retail value growth of 12% to $11.9 billion in 2017, according to Euromonitor International. Thanks in part to a slowly improving economy in the U.S., consumers have proven their willingness to pay for premium and value-added products. Unit prices should only increase over that time as people with larger disposable incomes feel more comfortable trading up within the hair care category. Globally, the hair care market is predicted to record growth of more than 3.3% during 2013-2016. By December, 2016, the market value is forecast to grow beyond $59.575 billion, according to MarketLine. SPRAY November 2013 Spray 37 scalp, while creating touchable volume for a thicker, fuller-looking style. The product’s formula not only absorbs dirt, excess oil and product build-up, but also helps extend the length of hair color by extending the time between washes. The multi-tasking dry shampoo provides advanced UV protection to defend hair against photo-aging and may help to stimulate the metabolic function of cells. Grammy Award winner, Oscar nominee and talk show host Queen Latifah is the new face of Procter & Gamble’s Pantene haircare products and will also support the Truly Relaxed and Truly Natural Collections. She also has her own cosmetic line— the Queen Collection—with Covergirl.
Spray November 2013
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