Personal Care Continued from page 13 14 Spray June 2013 dustry players, according to the recently published Cosmetics & Toiletries USA from global consulting and research firm Kline & Co. Such a niche player is Elemis—the luxury British spa and skincare brand—who launched Pro-Intense Lift Effect, a new skin care serum with “remodeling effects” for sagging cheeks and jowls. According to Noella Gabriel, Director of Elemis Product & Treatment Development, as skin ages, there is a need to target the dermal-epidermal junction where skin loses density and starts to sag around the cheeks and jowls. Elemis targets this specific skincare concern with a formulation utilizing a high-tech natural extract of Lupin that is clinically proven to reduce the depth of jowls and tighten the skin, said Gabriel. The product is packaged in Lumson’s TAG system. L’Oréal Paris RevitaLift Triple Power Concentrated Serum has a silky texture that addresses three dimensions that visibly age skin: it fights wrinkles, replenishes and resurfaces. The product is powered by Pro-Xylane, a patented L’Oréal ingredient, and formulated with Hyaluronic Acid and LHA to quickly penetrate and even skin tone. Estée Lauder Perfectly Clean Triple-Action Cleanser/Toner/Makeup Remover (p. 13) functions as three products in one. The multi-action formula provides cleansing, long-wear makeup removal and toning benefits. The airy, foam cleanser transforms in to a silky oil that glides easily across dry skin and rinses away to leave skin comforted and clean. The newly improved OXY Daily Defense Facial Cleanser is a clear, oil-free, invigorating gel gentle enough for everyday. It strips away dirt and oil while it unclogs pores and helps reduce redness. It contains 2%
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