Personal Care Continued from page 16 34 Spray June 2013 soap), facial lotions/moisturizers and lip products are the most commonly used products among male facial skincare users. Men’s facial skin care grew 11% in dollars in 2011. “Men have become increasingly conscious of the perks associated with looking good,” said Karen Grant of The NPD Group. “They have a heightened awareness that looking good may provide them an advantage in the workplace as well as in their personal lives.” “Men have different skin than women and the men’s grooming brands need to continue educating them, as well as make them feel comfortable in the shopping environment to gain sales in this category,” Grant added. According to The NPD Group, facial skin care product users are more likely to be ethnic men and men aged 18-34. John Masters Organics introduced the new Men’s Eucalyptus & Agave 2-in-1 Face Wash & Shave Foam to combine the daily cleansing and shaving routine into one simple process. Using a host of organic ingredients, the rich foam rinses away easily and leaves skin feeling smooth and refreshed with the light scent of eucalyptus and lavender. The foam is lightweight, making it a suitable consistency for both shaving and cleansing. Cooling and antibacterial, the organic eucalyptus oil’s aromatherapeutic properties stimulate while lavender essential oil balances and calms skin. Naturally anti-inflammatory and antiseptic, witch hazel leaf water and willow bark extract work to protect and soothe the irritation that commonly occurs after shaving. Aloe vera leaf juice and agave leaf extract create a barrier that locks in moisture while promoting collagen production and skin renewal. Prickly pear soothes, organic algae and rice extracts firm and moisturize, while gotu kola acts as a wound healer to help prevent fine lines and wrinkles. Gold Bond Ultimate Hydrating Men’s Essentials Lotion offers everyday moisturizing for body, hands and face. The formula is nongreasy, long-lasting, has a light, neutral fresh scent and is suitable for preventative daily use. The package uses a EuroFlow lotion pump from Aptar. Edge has launched Edge Ultimate Shave Gel (p.12) from Energizer contains an antiirritation agent to soothe, moisturize, protect, cleanse, and soften. It’s available in three scents: Ultimate Achiever, Ultimate Contender and Ultimate Magnet. New Aveeno Active Naturals Men’s Shave Gel (p.16) is specially formulated for men’s skin care and shaving needs. Used in combination with other Aveeno Naturals Men’s products, the fragrance-free shave gel can help calm, moisturize and protect skin, as well as help prevent razor irritation and bumps. The rich, lubricating shave gel, formulated with colloidal oatmeal, is suitable for sensitive or irritated skin. A special blend of moisturizers helps reduce dryness. The product’s formulation is protected in a BOV system and gel spout from Aptar. Dial’s Right Guard Sport Antiperspirant & Deodorant in a fresh scent aerosol offers “3D odor defense.” Its sweat and odor blockers have 100% more odor blocks than before, according to the company, offers 24 hour protection and dries on contact. Fragrance for all… Fragrances for men and women have been around for centuries, but more marketers are now targeting alternate age groups to grow sales. For women, fashion accessories leader Coach, in conjunction with Estée Lauder, is rolling out Coach Love, a floral “to match the romantic side of a woman’s personality.” The fragrance is the third from Coach and has top notes of mandarin, dewberry, green violet and freesia, with a heart of magnolia, jasmine and gardenia, and a dry down of sandalwood, patchouli, vanilla, caramel and musk. Coach Love EDP is available in three sizes: 1oz, 1.7oz and 3.4oz, as well as a 5oz body lotion and 5oz shower gel. The scent was developed by Firmenich. Baldessarini launched new fragrance Secret Mission for men. The head notes open with a blend of bergamot, basil and fresh cypress. The heart consists of cardamom, geranium leaves and lavender, with a base note of cedar wood, warm musk and Oriental oud wood. The composition was created in cooperation with IFF.
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