Musclingin on Personal Care Men's personal care, as well as aerosol shampoos, continue to garner their share of By Ava Caridad, Editor crowded retail shelves. A was positive. Premium-priced products remain June 2013 Spray 13 ccording to market research firm The NPD Group, the total U.S. prestige beauty (sold mainly in U.S. department stores) industry showed an increase of 7% in dollar sales in 2012 vs. 2011. “Coming off the wave of 2011, one of the most robust sales periods in over a decade for the beauty industry, 2012 has shown some great highs, along with some modest lows,” said Karen Grant, VP & Senior Global Industry Analyst, The NPD Group. All of the U.S. prestige beauty categories posted healthy growth. Prestige skincare sold in U.S. department stores generated the largest growth at 10%, followed by makeup at 7% and fragrance at 5%, compared to 2011. “Even though consumer confidence continues to waver, there is momentum at both ends of the price and product spectrum. In 2012, along with smaller categories in beauty, we are seeing investment spending on premiumpriced makeup, skincare and fragrance, as well as premium-priced sets, which lead in growth once again. Even in Europe, where the economic environment is more challenging, the major premium-priced category—fragrance— one of the brightest spots in beauty and will continue to carve out market share across all categories and geographies in 2013,” said Grant. In addition, the U.S. Food/Drug/Mass channel experienced a nearly 3% increase in sales for total beauty in 2012, versus 2011. Makeup sales posted the biggest increase at 5%, followed by skincare at 3%, while fragrance sales declined 4% in dollar sales, compared to 2011. In National Chain stores, fragrance sales grew 7%. “In the U.S., although we have seen some tempering in sales performance, compared to 2011, growth remains positive for both the prestige and mass channels. The trend of prestige beauty outpacing mass beauty continues to be evident since the recessionary period of 2009 and will likely continue into 2013,” concluded Grant. For skin & hair… Putting on its best face, the total U.S. cosmetics and toiletries market continues to perform well, posting 3.4% growth in 2012, with sales signifying success for both key and niche in-
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