SPRAYTechnology & Marketing Guest Commentary 6 Spray June 2013 Cynthia Hundley Publisher chundley@spraytm.com Michael L. SanGiovanni Executive Editor msangiovanni@spraytm.com Ava Caridad Editor acaridad@spraytm.com Montfort A. Johnsen Technical Editor montyjohnsen@att.net Susan Carver Vice President, Administration scarver@spraytm.com Doug Bacile National Sales Manager dbacile@spraytm.com Joy Cunningham Reader Service Coordinator readerservice@spraytm.com Circulation circulation@spraytm.com Member: CAPCO Volume 24, No.6 June 2013 Copyright 2013 by Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No. 1055-2340) is published monthly by Industry Publications, Inc. Address all correspondence for editorial, advertising and circulation departments to: 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: circulation@spraytm.com Internet: www.spraytm.com Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 3621 Hill Road, Parsippany, NJ 07054. Subscription rates: U.S. 1-year $50.00; Canada & Mexico 1-year $60.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for professional, legal advice. Taking care of business in 140 characters… This month, Commentary is provided by guest editorialist, Doug Bacile, National Sales Manager, Spray Technology & Marketing As the information age evolves, the latest phenomenon to change the world is social media. From almost anywhere, you can access information directly from anyone you choose to “like” or “follow”—and they can hear back from you— all within minutes. Already it has changed many lives and careers, for better or worse, because it represents a powerful new means of communication. What does this mean for your business? To me, it’s reminiscent of the early Internet days of the 1990s. I was in the newspaper industry and my company was helping newspapers establish their websites. This also meant talking to local businesses about setting up their own websites, which could then be linked to the paper’s site. The response to the Internet then was almost identical to that of social media now—like a train that some people jumped on right away and that others resisted, unsure of where the train was headed or if they even wanted to go for the ride. Then, as now, input from a college kid could be more valuable to you than input from someone who taught you your own business, as young people are very quick to grasp, master and explain the newest technologies. Here’s what we do know—if you’re not found on the Internet now, you seemingly don’t exist. There’s every reason to believe social media will develop the same way. For instance, when you attend a trade show or event, the same event is happening online simultaneously. When you attend Health & Beauty America (HBA)this month, you will see people and industry related booths, as always; but when you go on Twitter and look up #HBA2013, you will also see companies showcasing products, inviting you to their booth and communicating in all different ways. As more people join the conversation (to borrow Twitter’s slogan), this activity becomes more substantial and productive, even with each “tweet” restricted to 140 characters. Being a trade publication, Spray has always worked to bring readers the news and information of our industry. As that information moves faster, we too have jumped on that train, and invite you to join us and enjoy the ride. Doug Bacile National Sales Manager Spray Technology & Marketing
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