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H2 product, it also resists dirt, dust and oil, helps release molded parts, and lubricates slides, rollers and hinges. With a powerful stream that sprays up to five feet, Machine & Engine Degreaser (18oz) has a deep-foaming, penetrating action that quickly removes grease, oil, dirt and grime. Authorized for use under NSF Category C1, it is suitable for use on engines, gears, chains, industrial machinery, power equipment and metal tools, and helps make equipment run smoother, last longer and look like new. An NSF K2 registered product, Electrical Contact Cleaner Spray (11oz) is safe to use on a variety of surfaces such as plastics, rubbers and metals. With its Smart Straw technology, it can easily clean oil, dirt, flux residue and condensation from circuit boards, controls, switches, precision instruments and electrical panels. What’s next? Housecleaning remains an essential chore, and financially-pressed consumers continue to look for ways to limit expenditures. As a result, more concentrates and reusable products are expected to launch in the future. While household surface cleaner category sales have advanced little in 2007-2012, rising just 2% to a little less than $4.7 billion, but falling 8% on an inflation-adjusted basis, Mintel’s forecast calls for modest growth, with an increase of 7% between 2012 and 2017 to $4.9 billion. SPRAY Pediatricians and P&G help keep kids safe On the heels of the launch of its Safe Home consumer education campaign, The Procter & Gamble Company (P&G) collaborated with the American Academy of Pediatrics (AAP) to equip parents with information and tools they need to keep their homes and families safe. Much of this effort will focus on education surrounding the correct use and storage of household cleaning and fabric care products. AAP content containing general home safety tips, as well as specific information on how to keep various areas of the home safe and secure, will be made available to parents and other caregivers on HealthyChildren.org, the AAP’s parenting website. Information on these topics also will be available on the Safe Home hub of P&G’s “Home Made Simple” website. P&G will support distribution of AAP educational patient brochures to pediatricians across the country as another resource to help inform parents. September 2013 Spray 45


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