Continued from page 18 which we believe is the world’s most convenient and efficient application method,” commented Jonathon Spagat, Nakoma Products. Endust comes in a can from Ball; the product’s formula was developed by Chicago Aerosol, who also manufactured the product. “Gee, your house smells terrific…” The U.S. air freshener market declined by 4% between 2010 and 2011, decreasing from $2.18 billion to $2.09 billion in sales, according to Mintel. The market is expected to continue declining, shrinking to sales of $1.7 billion by 2017. These declines are expected largely due to continued economic challenges, as well as competition from scented household cleaners and scented candles. At 81%, sprays/aerosols command the highest usage among consumers. While most segments saw sales fall from 2010- 12, the aerosols segment saw a 1.6% increase in sales and an increase of market share of 2.6 percentage points. Following sprays/aerosols are candles for burning (73%), candles for decoration (66%) and plug-ins (56%). Consumers are purchasing air fresheners through a number of retail channels. The majority (nearly 70%) of air freshener sales are taking place within the “other channels” retail segment, 20 Spray September 2013 Graphic: Spray Technology & Marketing
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