146 Spray February 2014 or reapply throughout the day. To celebrate the January launch of Old Spice Re-fresh Body Sprays with Re-fresh Technology, Old Spice introduced two new scents to its Wild Collection lineup: Bearglove and Lionpride, which join Wolfthorn, Hawkridge and Foxcrest. Scents in the Fresh Collection include Fiji, Denali and Zanzibar and in the Red Zone Collection there is After Hours, Champion, Pure Sport and Swagger. Gimme some skin… According to market research firm Mintel, typical feminine skin care formats such as serum and eye cream have moved into the male category. For new product launches, the most popular claims for both male and female targeted products are botanical and herbal, at 25% and 36%, respectively. This is followed by moisturizing and hydrating at 23% for male and 36% for female. However, it seems that products marketed to men are more likely than products for women to be dermatologically tested (21% vs. 14%), ethical or environmentally friendly (11% vs. 4%), and aromatherapeutic (6% vs. 3%). Mintel indicated there is scope for further growth for male targeted products in other areas, such as anti-aging products (only 5% of new product launches targeting male carried the claim in 2012), brightening (3%) and UV protection (2%). SCHAF Skin Care is one such premium line of grooming products engineered for men. “The SCHAF Skin Care philosophy is based on simplicity,” said Founder Peter Schafrick. The line consists of four essential products for effective, uncomplicated skin care management: Shave, Hydrate, Cleanse and Scrub. “SCHAF is also based on science, not hype, using only organic and natural products formulated to gently clean, heal and protect—with one goal—to safely and effectively improve the overall health and appearance of men’s skin,” explained Schaf. The products have no fragrances, parabens, coloring or animal testing. SKS supplies the 100mL airless pumps. Revision Skincare Skin Resurfacer 15% Glycolic Facial Lotion exfoliates, brightens and smoothes male skin to help reduce signs of aging. Non-sticky, non-greasy, non-shiny Biotherm HommeTotalPerfector’s polymer complex within the formula instantly transforms skin from rough to smooth. Skin is left feeling soft and hydrated for up to 24 hours thanks to a smoothing marine complex of Mediterranean Sea algae (P. Pavonica) and pure thermal plankton. For once-a-day convenience, Gold Bond Ultimate Men’s Essentials Everday Hydrating Lotion lasts 24 hours, is non-greasy and has a light, fresh scent. Specifically formulated for men’s skin, the product has 15-second absorption, vitamins and moisturizers. The new fragrance-free Aveeno Active Naturals Men’s Shave Gel was specially formulated for men’s skin care and shaving needs. The rich, lubricating Shave Gel, formulated with colloidal oatmeal, is suitable for sensitive or irritated skin. A special blend of moisturizers reduces dryness. The product is Men's Care GrowsUpcontinued from page 14
SprayFeb14
To see the actual publication please follow the link above