Men'sCare GrowsUpFrom previous page Senador offers a line of AP/Deos, body sprays and shave foams. With antibacterial agents, Senador AP/Deos help prevent and control unpleasant smells and perspiration for 48 hours. Thanks to its lubricating formula, the shaving foam provides a silky sensation that enhances its quality and creaminess. Silicone and glycerin leave skin soft, while allantoin aids in healing. Biocrema aerosol antiperspirant deodorant in Speed Care and Smart Care lasts for 48 hours and leave a protective film on the skin, enhancing efficiency. They come in scents of eucalyptus, mint and citrus fruit. L’Oréal Men Expert Fresh Extreme Anti-Perspirant Deodorant Spray has ultraabsorbent 14 Spray February 2014 Active Micro Captors to help combat wetness. It utilizes Sweat Captor Technology for a proven 48-hour dry effect. The intense diffusion spray delivers active ingredients directly to the skin, with no alcohol. The products sport Lindal Group’s Carla actuator. Ulta Men offers a Body Spray and Body Wash in three scents: Blue Wave has a watery marine note; Rugged Woods offers a touch of sandalwood and spice; and Citrus is enhanced with herbal notes and cardamom. The all-over deodorizing body spray cools and refreshes, and is dispensed using a Moritz Twist-To-Lock aerosol accessory from Aptar. The Old Spice brand from Procter & Gamble (P&G) is taking a proactive approach to helping guys “scent responsibly” by enhancing its lineup of scented Body Sprays with the brand’s first-in-category Re-fresh Technology, which helps eliminate the need to overspray Continued on page 16 Mega Airless is reporting that the rise of pack premiumization for men’s grooming products is growing, and that the typical user is much more mainstream than back when the term “metrosexual” was new. The list of makers for men’s grooming products that use true airless packs range from multinational power brands to innovative regional companies, and the list keeps growing. L’Oreal’s Biotherm Homme Hydra Detox moisturizer, Unilever’s Williams Expert shaving gel, Korres anti-wrinkle and firming eye cream and Bio-Naturkosmetc After Shave Balm are but a few of the recent retail launches using solutions from Mega Airless.
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