SPRAYTechnology & Marketing Commentary A good day for golf... We are currently in “Golf Outing Season”. This month alone, there are golf outings scheduled for the Eastern Aerosol Association (EAA), the Midwest Aerosol Association (MAA) and the American Society of Perfumers (ASP), with the Aerosol Manufacturers’ Association of South Africa (AMA) holding its Golf Day in September. I’m not much of a golfer myself, unless the course involves windmills, the Parthenon, pirate ships, Godzilla and an ice cream payout at the end. Which reminds me, I-K-I Manufacturing Co. out in Edgerton, WI, held its miniature golf tournament earlier this summer, an event I hope to get to one day. I “studied” golf in high school gym class, however, as a pleasant alternative to Aggressive Dodge Ball and Gymnastics for the Coordinated, and can definitely see its appeal and why it’s so popular all over the world. If it doesn’t get too competitive, it can be kind of fun (like life itself). And there are some very interesting spray products available to the golf world: golf course marking sprays, grip tape activators and spray cleaners for clubs, carts and balls. There are “hat saving” anti-sweat sprays and sprays, “which when applied to a clubface will indicate the impact position of the ball and reveal the clubface position at the moment of impact.” Another club spray claims to be a “patented nano-polymer friction modifier golf club coating specifically created to reduce side-spin and help beginners and average golfers correct their slice—or hook—to improve their game.” In one notorious case, there was even deer antler spray used, when World Golf Hall of Famer Vijay Singh admitted in a 2013 Sports Illustrated interview to using the performance enhancing spray while not knowing that it is a banned substance. The PGA Tour developed and later dropped a case against him, with Singh consequently suing the PGA Tour for exposing him to public humiliation and ridicule during a 12-week investigation into his use of the spray (see above comments about when golf becomes no fun). Perhaps one spray that has been overlooked for the avid golfer is sunscreen, and this year, Banana Boat launched Triple Defense Sunscreen for Men. The products are featured in comical advertising spots showing men doing ordinary, every day things like golfing, mowing the lawn, driving with an arm out the window and accidentally falling asleep in the sun. For the golf commercial, the voice-over begins, “The sun says, ‘Hit golf balls all day with your dome exposed, and I will roast it like a chicken.’ Banana Boat Triple Defense for Men says, ‘Be bold, be brave, be bald.’” Men have higher rates of skin cancer than women—about 27.7 new cases per 100,000 U.S. men in 2011 compared to 16.7 new cases for women, according the National Cancer Institute. Only 22.8% of men report using sunscreen when out in the sun “usually or always,” compared to 43.5% of women, according the institute. Although most sun care products are unisex, the sun care industry hasn’t traditionally appealed to men directly with advertising until now. Also, the Banana Boat men’s line is sold in black containers, unusual in the sun-care aisle but common for men’s grooming products. Sun care, like golf, knows no gender, but when twice as many women as men are protecting their skin against harmful UV rays out on the links, something has to be done. Good job, Banana Boat. 6 Spray August 2014 Cynthia Hundley Publisher chundley@spraytm.com Ava Caridad Editorial Director acaridad@spraytm.com Greg Dool Assistant Editor gdool@spraytm.com Montfort A. Johnsen Technical Editor montyjohnsen@att.net Susan Carver Vice President, Administration scarver@spraytm.com Doug Bacile National Sales Manager dbacile@spraytm.com Donald Farrell Production production@spraytm.com Joy Cunningham Reader Service Coordinator readerservice@spraytm.com Circulation circulation@spraytm.com Member: CAPCO Volume 24, No 8, August 2014 Copyright 2014 by Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No.1055-2340) is published monthly by Industry Publications, Inc. Correspondence for editorial, advertising and circulation to: 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: circulation@spraytm.com Internet: spraytm.com, twitter.com/SprayTechnology Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 3621 Hill Road, Parsippany, NJ 07054. Subscription rates: U.S. 1-year $50.00; Canada & Mexico 1-year $60.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for professional, legal advice. Ava Caridad, Editorial Director Editorial Director
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