Starco’s Breathe named
Safer Choice Partner of the Year
Starco Brands recently announced it was named a U.S.
Environmental Protection Agency (EPA) 2018 Safer Choice
Partner of the Year for its achievement in the design,
manufacture and promotion of its aerosol household cleaning
line Breathe.
Breathe, manufactured with BreatheSafe
Technology, is an aerosol cleaning line powered
by air, using eco-friendly ingredients and producing
no harmful fumes. The original technology
was created and licensed from Starco Brands’
manufacturing partner Chase Products, who has
been developing and manufacturing for more
than 90 years. Breathe is being recognized for its
chemistry, which is reportedly safer for families,
workplaces, communities and the environment.
“Our mandate, since our beginning, is to
create behavior-changing products and brands,” said Ross Sklar,
CEO, Starco Brands.
“Having products that are family-safe, extremely efficacious and
cost-conscious allows consumers the ability to make smart choices.
Consumer safe, environmentally safe and high performing solutions
must work hand-in-hand.”
“Being named Partner
of the Year validates our
strategy and commitment
to creating novel
and disruptive consumer
products,” Sklar concluded.
To qualify for the
Safer Choice label, a
product must meet EPA’s
Safer Choice Standard,
which includes stringent
human and environmental health criteria. The Safer Choice program
currently has about 500 formulator-manufacturer partners
who make more than 2,000 products for both retail and institutional
customers.
In addition to being named Partner of the Year, Breathe has
been honored with three other industry awards from organizations
and outlets that promote family- and environmentallyfriendly
products: National Parenting Product Awards (NAPPA),
Mom’s Choice Awards Silver Recipient and the Clean Eating
Magazine Clean Choice Award. Spray
22 Spray February 2019