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Spray Patterns BY AVA CARIDAD Editor 38 Spray January 2014 In October, luxury packaging exhibit Luxe Pack Monaco attracted a record 400 exhibitors, including 40 first-timers. Visitors numbered 7,439, a 6% increase over 2012, with a marked increase in visitors from Italy, Spain and the U.S. Forty-six percent of visitors were French and 54% were international from 77 countries. The contribution that the metal can has made to the protection, preservation and packaging of products over the last two centuries has finally been recognized with a special award during “The Canmaker Magazine Cans of the Year Awards” in Edinburgh, Scotland in November. It is believed to be the first time that “the can” has been recognized in this way in its 200-year history. In November, the Chinese government announced that it would allow married couples to have two children if at least one spouse is an only child. With that ruling, experts assume that millions of couples in China meet the criteria to have a second child. With the new laws in place, baby care marketers such as Procter & Gamble, Kimberly-Clark and Johnson & Johnson stand to benefit. After all, according to estimates, P&G is the primary player in the Chinese diaper market with a 46% share. A baby boom isn’t the only reason why China is attractive to consumer goods companies. Last year, the urban population in China exceeded the country’s rural population for the first time in the country’s history. As a result, this rising urbanization  is giving rise to an expanding middle class—a segment that is a key driver of the nation’s total consumption. According to industry experts, Chinese consumption will account for $8.4 trillion, nearly 25% of the world’s total consumption, by 2025. As a result, the real opportunity for household and personal products makers will be in catering to the needs of this growing middle class. Green Tea Honeysuckle for Elizabeth Arden, with packaging from Standwill Packaging Inc., made honorable mention at The New Jersey Packaging Executive Club’s (NJPEC) 35th Annual Package of the Year Awards in November. To see the complete list of winners, visit: http://www.njpec.com. Ball Corp., its employees and retirees in the U.S. and Canada donated more than $1.4 million to non-profit organizations as part of the company’s annual giving campaign. Employees exceeded the campaign goal during the sixweek campaign and gave more than $550,000, which the Ball Foundation matched. During the same period, employees volunteered more than 2,400 hours for community organizations. In September, the Ball Foundation also committed $1 million to nonprofit organizations assisting with Colorado flood relief efforts, and in the coming months, will provide employees with opportunities to volunteer and assist with recovery and rebuilding activities in areas impacted by the floods. Keep America Beautiful (KAB) announced the winners of the 2013 Graffiti Hurts Grant Program. This year, KAB provided four $2,500 cash grants as well as two $2,500 paint supply certificates from The Sherwin-Williams Co. Q-Star also provided a FlashCAM, valued at $6,995, to Eight Mile Boulevard Association, Detroit, MI. The FlashCAM is a deterrent system effective in preventing illegal trespassing during hours it most often occurs. “The recipients of this year’s Graffiti Hurts Grant Program awards reinforce how volunteer engagement can help mitigate damage that can be caused by graffiti vandalism,” said Becky Lyons, COO of KAB. “We’re very grateful to The Sherwin-Williams Co. for its ongoing support of the Graffiti Hurts program, which provides communities with valuable tools and resources to abate graffiti.”


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