Commentary SprayTechnology & Marketing Ava Caridad, Editor Cynthia Hundley Publisher chundley@spraytm.com Michael L. SanGiovanni Executive Editor “Don’t know your past, don’t know your future…” msangiovanni@spraytm.com —Ziggy Marley Ava Caridad Editor acaridad@spraytm.com Iseventies party sounds fun! What are you going to wear, a poodle skirt Vice President, AdministrationMontfort A. JohnsenTechnical Editormontyjohnsen@att.netSusan Carverrecently asked my niece, a college graduate, if I could borrow some blueeye shadow for a 1970s theme party I was invited to. Her reply was, “A and saddle shoes?” (shudder). I was dumbfounded that this very intelligent scarver@spraytm.com young woman could have so little grasp of the century in which she was Doug Bacile born. It wasn’t as if I expected her to distinguish between outfits of the1850s National Sales Manager and 1870s (although, frankly my dear, I can. The Civil War transformed dbacile@spraytm.com women’s clothing styles significantly, but more on that another time). Joy Cunningham Reader Service Coordinator Here at Spray, we pride ourselves on looking ahead, reporting on product readerservice@spraytm.com and technology innovations and anticipating industry challenges in every Circulation issue; but knowing about the past and where we came from is important, too. circulation@spraytm.com The aerosol industry has a rich history, dating back to the 1920s when Erik Rotheim of Norway needed a CAPCOMember: better way to wax his skis. Aerosol Age, Spray’s original Copyright 2013 by Industry Publications, Inc.Volume 23, No.2 February 2013 moniker, launched in 1956 and All rights reserved. No part may be reprinted back issues are a treasure trove without written permission from the Publisher. of technical information and Spray Technology & Marketing (ISSN No. 1055-2340) is published monthly by Industry cultural revelations. We could Publications, Inc. Address all correspondence for editorial, publish a coffee table book of advertising and circulation departments to: 3621 Hill Road, Parsippany, NJ 07054 just the advertisements alone, Phone: 973-331-9545 • Fax: 973-331-9547 which are often beautifully Subscription inquiries: circulation@spraytm.com Internet: www.spraytm.com drawn and extremely indicative of the social mindset of the Periodical postage paid at Parsippany, NJ and at additional mailing office. time. To give readers an illustration POSTMASTER: Send address changes to (literarily) of the world of aerosols in the mid-20th century, starting in this Spray Technology & Marketing, issue, we’re retrospectively including the cartoons found in preceding issues. 3621 Hill Road, Parsippany, NJ 07054. Our staff had great fun compiling these cartoons, which range from hokey to Subscription rates: witty to a little weird. I started with the year 1959 because, well, I had poodle Canada & Mexico 1-year $60.00.U.S. 1-year $50.00; skirts and saddle shoes on the brain, but there is a vast supply and we hope to Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. keep publishing them for a long time to come. Directory Issue (Buyers Guide) $27.00 (includes shipping). Look for Blast from the Past in this and all subsequent issues of Spray. As always, we welcome your comments on it or any topic addressed in our Claims for missing issues must be madeMissing issues: magazine. within three months of the date of the issue. Printed in the U.S.A. We hope you enjoy this issue. Industry Publications, Inc. also publishes Indoor Comfort Marketing Editor The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for 6 Spray February 2013 professional, legal advice.
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