The Color of Beauty, continued clinically proven to significantly improve formance to be comparable to a leading evenness of skin tone, radiance and clarity. prescription ingredient at four, eight and 12 weeks, with results of visibly reducing dark Engaging the Middle East spots by 58% and evening skin tone by 53%. Inspired by the historically strong fragrance Cinique’s patent-pending CL-302 complex culture of the Middle East and its distinc- features plant-derived technology that is tive olfactive preferences, new Estée Lauder Wood Mystique is a direct response to the Middle East consumers’ desire for lavish, elegant fragrances which offer perfumed luxury and a lingering scented trail as a “hidden communicator” of quality and good taste. “Part of our fragrance strategy is to ad- dress local cultural tastes and preferences which provide the opportunity for a very Aquillaria tree, for balsamic woodiness. unique connection with our consumers,” Intended for display like an exquisite piece said Karyn Khoury, Senior VP, Corporate of jewelry, the luxurious 3.4oz/100mL Eau Fragrance Development Worldwide, The de Parfum Spray bottle features a weighted Estée Lauder Cos. translucent grey cap topped off with an el- Characterized as an oriental wood, the egant gold beveled plaque that snaps closed. unisex fragrance begins with distilled rose, peony petals and pink pepper. At the heart Smooth skin for guys is Precious Rose de Mai Absolute, Egyptian “Metrosexual,” a term coined by Mark Jasmine Absolute, Mimosa Provence Abso- Simpson in 1994, became synonymous with lute, Orris Morocco and ylang. The scent is urban men who spend a lot of time (and rounded out with patchouli, leather, Indo- money) on their appearance. Although nesian benzoin, cedarwood SFE (a smooth the term is not used as frequently now, the cedar extraction being used here for the habits and attitudes it inspired remain. first time in perfumery), raspberry and Agar Created for the active lifestyle of today’s wood, distilled from the heartwood of the man, Turo Skin is a multi-beneficial, simpli- 16 Spray February 2013
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