The Color of Beauty, continued hair fiber, EverCurl’s sulfate-free formula lighteners market, causes very little friction on hair, which according to Global ultimately means fewer frizzies. Curls are left Industry Analysts, hydrated, defined and full of bounce and Photo by Iman Cosmetics Inc. However, the shine. The formula, with hibiscus extract market in Asia-Pacific and grape seed oil, nourish and care for color-treated or damaged hair, the natural is projected to boom, curls while also imparting fruity and floral glycerides, essential oils and moisturizers driven by the fast fragrance notes. The line includes EverCurl leave hair soft and shiny. growing markets of Sculpt & Hold Cream-Gel, Hydracharge Natural Hold Spray Gel is water-based China and India. and can be used for flat-ironing Apart from Asia, hair to protect it from heat damage, western countries such smooth the cuticle and add shine. as the U.S. and UK are Smaller amounts make soft curls emerging as potential and a heavier concentration makes markets for skin whit- “stiffer” curls. Revitalizing Leave-In ening products. The Conditioner seals in vital panthenol growing proportion of and humectants and acts as a protec- ethnic groups (Asians, tive barrier against heat styling and Hispanics and African sun damage. It can be used as a re- Americans) in these hydrator or for flat ironing or roller regions is a major setting fine hair. contributor to the Afam Concept, Inc. recently enhanced demand for launched two hair care sprays for all skin lighteners. hair textures. Olive oil has been use Shiseido White by women all over the world as part Lucent Intensive Spot of their beauty regimen for skin and Targeting Serum is an hair for centuries. Rich in Vitamin anti-spot serum with E ands Omega 3, this healing oil an intensified power formulation, featuring helps slow down the aging process the Multi-Action Brightening System+ and by restoring health and providing ME Complex, created to diminish visible protection from damage. Vitale stubborn dark spots in ten days and prevent Olive Oil Sheen Spray transforms future pigmentation from appearing. M- Cleansing Conditioner and Hydracharge dull dry hair into smoother looking hair Tranexamic Acid sup- Leave-In Cream. with long lasting brilliant sheen. Formulated presses skin inflammation Colomer U.S.A. launched Crème of with olive oil and other botanical extracts, it that accelerates melanin Nature Replenishing Sheen Spray with conditions and protects hair form humidity formation; 4MSK dimin- Argan Oil From Morocco. Moroc- and breakage. ishes the activity of the can argan oil provides radiant shine, Hawaiian Silky Herbal Silken enzyme tyrosinase, which nourishment and protection for Oil Sheen Spray is infused with initiates the melanin dry hair, imparting a healthy, long- botanical ingredients to provide formation process; Multi- lasting sheen. The can is from DS shine and added sparkle to styles. Target Vitamin C blocks Containers. It restores a healthy, natural look- the last step of melanin Jane Carter Solution was cre- ing shine to dehydrated hair. Both formation while Mela- ated to fill a need for natural hair products come in a can from DS noCrush Energizer helps products that work effectively on all Containers. eliminate accumulated hair textures. Products have been melanin pigment from formulated for dry hair, regardless The quest for fair skin the skin by accelerating of texture or ethnicity and cleanse, Skin whitening is one of the rapidly cell turnover. condition and nourish kinky hair, growing segments of the global Clinique’s Even Bet- curly hair, straight, relaxed, color beauty industry. The global skin ter Clinical Dark Spot treated and locked hair. whitening market holds vast growth Corrector helps fade the Jane Carter Solution Natural potential, especially from the rapidly appearance of dark spots, Hold Locking Spray is alcohol-free expanding Asian markets. Skin age spots and discolor- and won’t leave hair dry and brittle. lightening products that prevent ation due to aging, years It re-hydrates twists and locks and or inhibit pigmentation (including of accumulated sun helps maintain the look of freshly brown spots and freckles) and con- damage, environmental twisted hair. Wrap & Roll soft sist of anti-aging features are gaining assaults and past acne mousse for setting and wrapping popularity, particularly among con- scarring. According to dries clean and soft without leav- sumers in the western world. Clinique, clinical tests ing any residue. Formulated for dry, Japan dominates the global skin have proven the per- 14 Spray February 2013
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