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Spray October2015

Hair care for all seasons… Hair care can be changed up all year with fun, seasonal products around for just a short time. Wen by Chaz Dean Cleansing Conditioner in Limited Edition Summer Coconut Lime Verbena is a 5-in-1 formula that takes the place of shampoo, conditioner, deep conditioner and leave-in conditioner. Free of damaging ingredients that strip hair and scalp of its natural oils, it’s a blend of herbs and natural ingredients for increased strength, manageability and color retention. The product doesn’t lather and instead goes on as a thick, conditioning treatment. Other scents include Sweet Almond Mint, Fig, Lavender, Cucumber and Pomegranate. For nasty winter weather, Tectron Performance Polymer Water Proofer from Implus Corp. is a quick-drying polymer formula that protects athletic and performance materials from water while maintaining breathability. It repels water, dirt and oil while helping to prevent stains. It restores Durable Water Repellency (DWR) finishes and will not darken or discolor items. It’s suitable for use on shoes, boots, hats, jackets and other apparel and safe on suede and nubuck. The 9 oz package is dispensed with the Runway dualspray action trigger accessory on VX valve from Aptar. For Halloween and beyond, Bumble and Bumble Spray Chalk is a limited edition color hair spray “for the edgy fashion set.” Spraychalk is a unisex, quick-dry tinted powder for “spray today, gone tomorrow” hair styles. Sprayed on to dry hair, it adds color, grip and hold and washes out in one shampoo. Choose blush pink, rich cobalt, dusty lavender or muted mint to match a mood or costume. The 1.4 oz pressurized package is topped by the VX valve and S25 accessory with powder insert from Aptar. To glow like a Christmas cherub, try Victoria’s Secret Angel Glow Luminous Moisture Mousse, which offers a “weightless cloud of moisture.” The whipped mousse has luminous crushed pearls for a radiant glow and “allure of an angel.” The 6.5 oz mousse is dispensed by the Wren accessory from Aptar Beauty + Home. Victoria’s Secret Angel Glow Luminous Hair Shine is a weightless mist that adds gloss and life to dry, dull hair yet. The feather-light formula offers an “ethereal shine and halo glow” and is formulated to complement favorite Victoria’s Secret fragrances. The 3.4 oz package is topped by the EuroMist spray pump from Aptar. Autumn is in the air… The trend toward scents from the food and natural worlds continued in popular scents in the U.S. home fragrances market, which hit another year of record high growth in 2014, according to market research firm Kline’s Home Fragrances: U.S. Market Analysis & Opportunities report. Another noticeable trend in 2014 was outdoor and masculine scents preferred as indoor fragrances. Accounting for over 50% of total market sales, the luxury segment continues to drive this market. “Home fragrance has been a part of home décor since the 1990s,” said Sagar Gehra, Senior Consultant at Kline. “Nowadays, the esthetic appeal and home décor value continue to be important facets that help marketers stand out and drive product sales across all channels, be it prestige or mass. What also helps sell products is creative and giftable packaging ideas that allow consumers to experience the scent while on shelf.” Yankee Candle Co., Inc. unveiled its new fall 2015 fragrances available in Park (fresh peeled apple, fallen leaves, lemon zest and pumpkin) and Air (eucalyptus, mint, soft pear and sage). Each can promises 300 sprays. “Our new fall line is all about embracing the colors, scents and flavors of the season,” Procter & Gamble’s Febreze Fall 2015 Limited Edition Collection of air fresheners includes Air Effects Apple Delish in the scent of fresh-baked green apples and berries. Jolly Pine offers the sparkling freshness of a wintry forest indoors. There is also the spicysweet scent of Air Effects Pumpkin Bliss and Air Effects Cranberry Cheer, a tartly sweet, odor-eliminating cocktail. Reckitt Benckiser (RB) is launching “dry” Air Wick aerosol air fresheners in the UK following “major success” in France. Air Wick Pure, launched in France in April, it is the first aerosol from the brand made with no added water. It launched in the UK 14 Spray October 2015 Opportunities Concentrated Room Spray. The new fragrances embody the colors and scents of autumn: Autumn in the Park Crisp Morning Air said Geoff Medeiros, Yankee Candle VP of Brand & Product Development.


Spray October2015
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