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Spray October2015

October 2015 Spray 13 the holiday. Creating more marketing campaigns that celebrate friends at the holiday may be one approach; encouraging people to treat themselves and selfgift may be another, suggested Mintel. This year, Aveda’s “The Art & Science of Pure Flower & Plant Essences” introduced its 2015 holiday collection of gift sets, including the limited edition Seven-Aroma Mini Chakra set featuring seven aromas to support the feeling of balance. Each Mini Chakra comes in an 8mL bottle with pump supplied by Carow Packaging. British lifestyle brand Joules recently launched its latest range of hand lotions, body lotions, shower gels and hand wash products. The products come in Country Herb, Currant Leaf, Blossom and Cottage Herb scents. The new line comes in Spectra’s Flat Base Boston Round glass bottle with 12 different designs. Russian personal care marketer Salonnaya Kosmetika unveiled Premium Homework, its new collection of four face creams based on the seasons. Winter Fantasy Morning Cream was specially created to protect skin from the Russian winter. It provides thermoregulation, protects vessels, retains moisture, and helps to keep a healthy complexion and smooth skin. Spring Cocktail Eye Cream-Elixir contains a complex of phytoestrogen, antioxidants and vitamins. It moisturizes and restores skin tone and elasticity, helps eliminate dark circles and puffiness and revitalizes the skin of eyelids. Summer Watercolor Cosmetic Cream helps improve the oxygen exchange and thermoregulation in the skin, moisturizes and reduces moisture loss. It has a light cooling effect and contains SPF. Velvet Season Night Cream was specially created for antioxidant protection of the skin in the off season. It moisturizes, removes dryness and flaking of the skin, contains vitamins and minerals, evens the complexion, helps prevent pigmentation and improves the protective properties of skin. The products utilize a customizable plastic 50mL airless bottle, Pearl 223 actuator, airless pump and overcap from Lumson. Armbruster noted that the retailer who handles the return incorrectly has much more to lose than the sale. “Social media has made the returns process a winners or losers game in the court of public opinion. Retailers should use shopper data to identify who their best customer segments are, and base return policies on what would suit this group.” Some other key findings from the research on the gift return experience: • More men indicated they have had a poor experience returning a gift to a retailer (45.1% of men vs. 31.7% of women); • More men indicated they would be motivated to shop more at a retailer they rarely visit after a positive gift return experience (81.7% of men vs. 70.7% of women); • 55.5% of millennials (ages 18-24) say they are stressed by the gift return experience, significantly above the rate of the general population (50.9%); • 57.9% of women say they are stressed by the gift return experience, well above the rate of the general population (50.9%); • 54.9% of Northeasterners say they are stressed by the gift return experience, scoring higher for stress than respondents from the Midwest, South and West. Source: Loyalty One


Spray October2015
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