The survey of more than 1,000 U.S. adults found that 66% would use some type of food and household product November 2015 Spray 37 Honeywell’s Fluorine Products business. “Today, consumers’ appetite for additional household and personal care products is growing across a broad spectrum of applications—from stain removers and hand sanitizers to condiments.” Among the survey’s findings: • Ease of use is a big advantage: When asked why consumers choose aerosols, by far, the top reason was because they are easier to use and apply (44%). Those 65 and older are especially inclined to cite this as a reason to choose aerosols (58%), indicating the benefit of aerosols for older consumers who may struggle with traditional bottles or tubes. • Consumers are already big users of aerosols: Among household products available on the market today in aerosol form, air freshener (62%), bug spray (52%), nonstick food spray (51%) and furniture polish (35%) were the most commonly used items. In terms of personal care products, shaving cream (44%), hair spray (44%), deodorant (34%) and spray sunscreen (29%) were among the items that topped the list in aerosol purchases. • Concerns about aerosols are fading: Aerosols got a bad name in the 1970s when older aerosol technology was found to deplete the Earth’s ozone if it were available as an aerosol. layer, a problem addressed by new aerosol technologies. While some consumers still believe aerosols are harmful to the environment, the survey found that 40% of consumers would be more likely to consider an aerosol product if they knew it would not affect the environment. That dropped to 29% when looking at consumers 18-24 years old. Spray
Spray November 2015
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