in the seasonal scents of Cherry Blossom, Mulled Wine, Spring Delight, White Vanilla and Mediterranean Sun. The range had been developed for a spray with “no wet fallout,” according to RB Marketing Director Jerome Lemaire, who expects Air Wick Pure to drive category growth in the air freshener segment. Fall fragrance launches With three years of consecutive double-digit growth, women’s scents in the U.S. have grown in lighter concentrations such as colognes, while men’s scents are experiencing the greatest lift in eau de parfum (EDP), a richer concentration not traditionally used by male U.S. consumers, according to global information company The NPD Group. Prestige retail dollar sales of men’s EDP reached $51 million in the 12 months ending February 2015, almost doubling in sales from two years before. On the other side, cologne is a leader in women’s prestige fragrance and reached $69.6 million in sales during the most recent time period. “Women’s fragrance behavior ties together with their movement towards natural beauty”, said Karen Grant, Global Beauty Industry Analyst, The NPD Group. “Like the growth of active wear in apparel and footwear, growth in the more subtle fragrance concentrations complements the lifestyle elements of casualness growing within the women’s market.” Nina Gold Edition, a limited edition fragrance from Nina Ricci Woman, was launched in September for the 2015 holiday season only. Nina Gold Edition is a floral-fruity gourmand fragrance with top notes of lemon and lime. The juicy, caramel heart comes from candied apple, praline note and vanilla. Base notes are sweet peony, Moonflower, apple tree, white cedar and musk. The 50mL packaging is supplied by Pochet. As autumn rolls in, Tommy Bahama wants to keep it hot with a fragrance that evokes the Caribbean island of St. Kitts. Tommy Bahama St. Kitts for Women eau de toilette spray launched this month, inspired by the serene beaches and exotic essence of an island oasis, according to fragrance licensee Parlux. A tropical cocktail of juicy pear, mango and starfruit complement a sweet bouquet of florals, creamy musk and driftwood to create a radiant fragrance reminiscent of the warm sea breeze before sundown. Sandalwood is Bond No. 9’s latest singlenote eau de parfum. The unisex Bond No. 9 Sandalwood has starter notes of tangy carrot, along with violet-like orris and spicy cardamom. They segue into the heart of sandalwood, ripe fig and papyrus. The lingering base combines animal musk, woody oakmoss and honey-like amber. The bottle and overcap are supplied by Luigi Bormioli. Recently launched is Euphoria Essence Calvin Klein, a new, limited edition 100mL EDT of Euphoria Calvin Klein fragrance for women and men. Euphoria Essence is a floral-fruity-oriental fragrance by perfumers Yves Cassar and Jean-Marc Chaillan. The top notes are raspberry, pink pepper and blackberry. The heart captures orchid, lily of the valley and jasmine, while the base is made of patchouli, cashmere and white chocolate. Euphoria Essence Men, developed by perfumer Jean-Marc Chaillan, begins with Italian bergamot, ivy leaves and mineral accord. White pepper, jasmine and suede in the heart are laid at the base of amber, guaiac wood and tonka bean. Designer and entertainer Jessica Simpson, along with Parlux Fragrances, Inc., introduced the newest scent to her fragrance portfolio, Jessica Simpson TEN, part of a limited edition capsule collection to commemorate 16 Spray October 2015 Advent calendars: Not just for kids anymore Beyond beauty boxes, samples have also become a profitable business through the introduction of beauty advent calendars. While the concept of the advent calendar is nothing new, it has only been recently that they have transformed from a children’s Christmas present to a beauty product collection. Retailers and beauty companies alike are increasingly adding beauty advent calendars as part of their holiday offerings, often selling out. While a seasonal product, advent calendars exemplify a burgeoning trend of companies seeking to find a way to capitalize on the massive quantities of samples they have, as well as consumers’ desire for trying new products. By creating new product offerings in the form of advent calendars and beauty boxes, companies have managed to capitalize on what used to be a large write-off within the marketing budget—free product samples. Source: Euromonitor International
Spray October2015
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