October 2014 Spray 17 Industry News After announcing plans to cut as many as 100 of its brands, Procter & Gamble (P&G) revaled that some of its spokespeople will also be on their way out. The company is expected to cut back on brand ambassadors as a way to simplify advertising and lower costs. Among those who will retain their status are the two main global spokespeople for billion-dollar brand Head & Shoulders—soccer star Lionel Messi and actress Sofia Vergara. The two will continue to serve as global spokespeople, in lieu of various regional spokespersons around the world. The European Aerosol Federation (FEA) released two revised standards, as well as one new one. FEA 222 and 226, guidelines for optimal clinch conditions in metal and plastic aerosol containers, respectively, were both revised. A new standard, FEA 603, was introduced, containing guidelines for testing long-term preservation and weight loss in filled aerosol containers. All three standards are available for download at www.aerosol.org. Dual dispenser manufacturer VariBlend expanded its international sales network with a dozen new regional sales representatives located around the world, including South America, Australia, France, Germany, Italy, Japan and the UK. The announcement comes on the heels of VariBlend’s agreement to produce dual dispensers for L’Oréal’s Redken brand. Croda developed and launched two new ingredients for Personal Care applications, both derived from peas—which are high in proteins, phyto-nutrients and antioxidants. Hydroastivum P is a moisturizing biopolymer with anti-irritant properties, suitable for skin and scalp care. Crodasone P is a strong copolymer which helps protect hair cuticles from damage due to blowdrying, combing and styling. The Active and Intelligent Packaging Association (AIPIA) Congress will take place during Pack Expo International, Nov. 2–5 in Chicago, IL. The program will include sessions on the latest research and development in nanotechnology, smart labels, preventing counterfeiting and extending shelf life. continued on p. 33
Spray Oct 2014
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