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Spray November 2015

It’s a man’s world… Salon brand NIOXIN from P&G has redesigned its styling collection to introduce 3D Styling to better help individuals with thinning hair achieve and maintain thicker, fuller hair styles. Thickening Spray With Pro-Thick Technology adds texture and long-lasting body for thicker-looking hair. NioSpray Regular Hold With LightPlex Technology is a light-hold finishing spray designed for thin-looking hair to help create a fuller looking effect. As part of the first men’s range to join the KEVIN.MURPHY line, KEVIN.MURPHY introduced Thick Again, formulated to thicken and lengthen hair while helping to prevent hair loss and stimulate hair growth. Thick Again instantly plumps and adds density to hair. It lengthens the growing phase of hair follicles for long-term benefits, while shortening the falling phase. The product also helps remove the build up of DHT, the number one cause of thinning hair for men. Apigenin (a flavonoid derived from parsley) helps to increase scalp micro-circulation; Oleanolic Acid from Lovely Hemsleya Root fights follicle aging by fortifying hair roots; Biotinyl-GHK provides protein necessary for re-growth and swelling the hair shaft. Packaging is from Container Made. Garnier Fructis Style introduced a new generation of hairspray for guys. ORDER Power Hairspray for Men locks hair in for a neat finished look with 24-hour extra strong hold with Taurine and citrus complex for natural shine. The product is humidity-resistant, dries fast with no visible residue, is never sticky or rigid and fits in a briefcase or gym bag. The portable 6oz can is secured by the hoodless, twist-to-lock Moritz accessory from Aptar. proving the great outdoors and its fresh scents have the power to calm the mind and body, Old Spice partnered with neuroscience research firm Innerscope Research to deliver three new masculine scents inspired by ingredients in nature, each with descriptive names and scents that guys know and can place: Timber has herbal base notes complemented by fresher scents of woody timber and leafy mint. Amber is a combination of oriental and gourmand base notes with hints of seaberry, amber and molasses. Citron has Green base notes of citrus, lemongrass and sandalwood. The Fresher Collection scents are available in antiperspirant/ deodorant, deodorant, body wash and body spray. Cans for the body spray are supplied by Ball. The thick of it… The top three concerns among men when it comes to hair is thinning, with 27% claiming this is a concern, while 24% say they’re concerned about hair loss and 17% are worried about hair that is difficult to style, according to market research firm Mintel. Highlighting these concerns, Mintel’s research shows that when it comes to product innovation opportunities, 24% would like to try products that stimulate hair growth, 23% would be interested in products that make hair easier to style, while 21% would be interested in products that thicken hair. “Hair loss is a universal concern for men, although the reasons for being concerned may be different,” indicated Roshida Khanom, Senior Personal Care Analyst at Mintel. “Younger men may find it harder to retain hair styles or experiment with different hair styles as they lose hair. For older men, being concerned about hair loss may be more about not wanting to look older. Products that stimulate hair growth will therefore appeal to men of all ages.” Spray 18 Spray November 2015


Spray November 2015
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