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Spray November 2015

protection with no visible residue. The spray is available in five scents: Adventure (citrus, wood and musk), Everest (frosty, piney, woody notes), Sport Defense (rustic and manly), Extreme (citrus and mint) Overtime (citrus). The cans are from Ball and feature a distinctive rubber tire tread top that industry sources tell us was designed in conjunction with a renowned European tire maker. The valve is from Lindal. Speed Stick GEAR Deodorant Body Spray from Colgate Palmolive comes in Clean Peak and Fresh Force scents. Both utilize FreshCore technology for long-lasting freshness. The can is topped by a unique ring-shaped nozzle by Lindal. Inspired by the elements… The market for men’s fragrances remains strong in the U.S. “By all appearances, it seems that men are establishing a new relationship with fragrance, and their level of experimentation and sophistication has risen; the growing presence of multicultural men as well as women— likely buyers for men’s fragrance—within the U.S. population provides a new audience for richer scents,” explained Karen Grant of The NPD Group. The Benchmarking Group Co. confirms this, indicating that 68% of men’s cologne is bought by a woman for the man in her life, while only 21% of men buy cologne for themselves. Just launched is Cool Water Summer Seas Limited Edition EDT Spray for Men By Davidoff Eau De Toilette Spray. The fragrance has notes of mandarin, fresh mint and sandalwood. Aqua Fahrenheit EDT Spray by Christian Dior consists of a combination of fire and water elements bringing a refreshing scent for use any time of day. The masculine scent features notes tangerine, grapefruit, violet, basil, mint, vetiver and leather. The Old Spice brand from Procter & Gamble announced a new product lineup to its collection of male grooming products, the Fresher Collection. Influenced by studies November 2015 Spray 17


Spray November 2015
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